The digital marketing industry is all set to transform with artificial
intelligence and automation trends. Within the space of digital marketing,
email marketing has been around since the 1970s. It is undoubtedly one of
the most popular digital marketing methods, with a considerable return on
However, email marketing, contrary to popular opinion, is not static. There
are many possibilities to optimize email marketing. In addition, the growth
and evolution of technology like artificial intelligence and machine learning
have allowed the expansion of email marketing techniques, conversion
driving strategies, and personalization.
The current trend is title and content auto-editing artificial intelligence. So
why exactly is this trend revolutionary for the email marketing industry?
AI Can Generate Optimal Titles
The title is potentially the most crucial part of any email marketing strategy.
You do not want to use titles that are not catchy. Email marketing thrives
solely due to the title line that prompts a receiver to click and read the mail.
Conversely, an uninspiring title causes the mail to be skimmed over,
ignored, or categorized as spam.
Usually, coming up with a great title involves a talented copywriter, analysis,
However, AI algorithms can easily generate titles that can attract a better
click rate. This is mainly because AI can analyze previous subject lines and
click rates quicker, pore through previous marketing campaigns, and so on.
This is gaining popularity as AI can easily do this task and save a lot of time
and money and eliminate the opportunity cost that comes with
experimentation leading to potentially lost clients.
More than 70 percent of email marketers firmly believe that a targeted and
personalized message can significantly improve engagement. However,
crafting a personalized email can be time-consuming.
Again, AI comes to the rescue with its intelligent algorithms. AI can check
previous data about a customer and employ ML to predict future behavior
based on data trends and previous interactions. Thus, creating a
data-driven, personalized newsletter is easier than ever.
Consumers have grown accustomed to personalization. Emails with
personalized titles are 26 percent more likely to be opened and have six
times higher rates of transactions. AI expands the possibilities of the
personalized newsletter, making it even more likely that your customers
check the mail.
Easy Content Automation
AI-based title and content automation are gaining traction because of how
easy it is to create content. AI-Powered software can easily utilize copy,
images, promos, and snippets along with links and ML-generated content
to create a whole package. When translated into an email, this can
undoubtedly optimize the engagement rate simply because everything is
put together well.
In addition, the AI algorithms make curating content so easy, mixing and
matching different types and styles of content. This can cut down efforts
and costs that would otherwise go into this creative process.
artificial intelligence for content automation and title generation
is undoubtedly the future of email marketing. This applies to the vast
domain of digital marketing as well. With personalized messages, catchy
titles, and relevant information, AI algorithms save businesses time and
money by releasing relevant marketing campaigns and strategies at the
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