Categories
Martech

What is Dark Social? [Video]

What is Dark Social?

🏴‍☠️ Dark Social

Sounds spooky and mysterious, but it couldn’t be any further from the truth.

Shout out and thanks to Sam Kuehnle from Refine Labs for helping us shed some light on the subject.

____________________________________

TRANSCRIPT

The easiest way when you think of dark social is all of the activity that happens on the path to purchase.

You can’t track with something like a cookie, a script, or a martech platform, so to go up a level from it.

And the easiest way to think about it was to take off your marketer, sales, whatever hat.

The last time that you purchase something major for work.

What led you to that decision?

Was it a thought leader who mentioned something in a podcast or video that you watched?

Was that video and distribute organically on social by someone?

Did you watch it a handful of months ago?

and then you remember that brand once you finally felt the pain of, Oh yeah, I remember they can fix that thing that I’m feeling right now.

Let me go, check them out, or kind of on the word of mouth trend that we were talking about earlier where you have a colleague or a community and they’ve shared recommendations on Slack over Zoom, a text, something like that.

So the easiest way that I like to think about it is it’s word of mouth in the digital era.

So thinking about what you should always just be verbal when you meet face to face.

We now just have digital communication tools that are that are replacing some of that as we broaden all of the people that we communicate with every day.

That’s a great way to simply break that down.

__________________________________________________

Lure Agency is an integrated marketing agency with an obsession for identifying, converting, and retaining more revenue.

Our proven Science and Soul methodology combines data and creative exploration, uncovering opportunities that create measurable results and long-lasting relationships.

Without the bottom line, it’s all blah, blah, blah.

We connect the dots with the dollars, transparently, so you see what you’re putting in, and what you’re getting out.

Abandonment issues from your current marketing and sales support?

Rest. Relax. We got your back.

We’re here for you.

Check us out at: https://lureagency.com/
.
.
.
#hotelmarketing #hotelsales #integratedmarketing #hospitalitytech #hospitalitytechnology #hospitality #b2bmarketing #hotelbusiness

Watch/Read More
Categories
Martech

VALIDATE 2021: 5 Trends Shaping Digital Experience [Video]

Over the last two years, the digital experience landscape has expanded at an unprecedented rate, and many organizations are still struggling to adapt. The speed of digital change combined with updates to MarTech, modifications in team structures, and innovations in digital experience are propelling some organizations toward success and others toward failure. This discussion will aim to answer some of the following questions:‍- What are some of the biggest trends we’re seeing in digital experiences?‍- Should we really be implementing these trends?‍- What factors are contributing to the potential success or failure for each?‍- What do marketing professionals need to adopt these trends successfully?‍- What’s next?Learn more: https://resources.observepoint.com/validate-2021-a-marketing-analytics-conference/5-trends-shaping-digital-experience?utm_source=YOrganicSocial Tanu JaveriDigital Data & Analytics Strategist, IBMTanu Javeri is an 18-year digital marketing veteran with roots in digital analytics, SEO and Paid Search. Currently, she is working at IBM as Digital Data & Analytics Strategist leading the optimization strategies and supporting digital analytics projects. She volunteers her time within IBM as a part of BRG - women@IBM NYC and within the community as the Board of Director for a non-profit, AWAKE, geared towards women’s empowerment. Tanu collaborates within Industry as a speaker, author, mentor, and judge.Daryl AcumenSenior Solutions Consultant, AdobeDaryl Acumen is a Senior Solutions Consultant at Adobe Analytics where he empowers Adobe Analytics users to get the most out of their analytics technologies and data-driven decisions. Prior to re-joining Adobe, he spent seven years as Senior Manager of Digital Analytics at Hewlett-Packard and Hewlett Packard Enterprise. Acumen was employee #25 and the first member of the Business Consulting & Best Practices team at Omniture. Over seven years at Omniture/Adobe Analytics he worked with Engineering to create innovations including Fallout Reporting, Excel Integration, the Unified Sources DB Vista Rule & Channel Reports, and the Cost of Goods Sold DB Vista Rule. Acumen has a B.S. in Economics from Utah Valley University. Adam GrecoProduct Evangelist, AmplitudeAdam Greco has been in the analytics industry for over fifteen years. He was one of the early employees of Omniture where he helped build the consulting practice in US and EMEA. He also served as Director of Analytics for Salesforce.com and authored the leading book on Adobe Analytics. As a Product Evangelist at Amplitude, Adam helps prospects and customers understand how Amplitude helps build better products through his creation and management of workshops, blogs, videos, and other content.

Categories
Martech

Accounting Tech: How Accountants Can Encourage Resistant Clients to Embrace Tech [Video]

Only 13% of businesses can say they have the technology, skills and culture to support data-driven decisions. Yet, accounting firms are still struggling to encourage clients to adopt the wide array of emerging solutions.Technology is allowing accountants to offer clients time savings, accurate data and better insights. In this webinar, we team up with Spotlight Reporting and RSM discuss how you can get this message across to clients who have been more resistant to digital transformation.Learn more about the hosts:https://amaka.com/events/how-accountants-can-encourage-resistant-clients-to-embrace-tech/Become an advisor to get notified on upcoming events:https://amaka.com/advisors-community/FIND US ON SOCIAL MEDIA ↓Facebook: https://www.facebook.com/AmakaApp/Twitter: https://twitter.com/IoAmakaLinkedIn: https://www.linkedin.com/company/amakaintegrations/

Categories
Martech

On Monday, September 28th, 2020 the Lewis College of Business and Brad D. Smith Schools of Business in association with the Brad D. Smith Business Incubator and the Center for Entrepreneurship and Innovation (iCenter) hosted the seventh virtual webinar of the Herd Insights Small Business Webinar series. The webinar was titled “The New Decade of Marketing” and featured Kipp Bodnar, HubSpot Chief Marketing Officer, and Marshall University Alumnus. The conversation was facilitated by Dr. Ben Eng, Associate Professor of Marketing and Entrepreneurship and Tricia Ball, Executive Director of the iCenter, and Associate Director of the Brad D. Smith Business Incubator and iCenter.Dr. Eng introduced Kipp Bondar as a graduate of Marshall University majoring in public relations and the CMO of HubSpot, a company known for empowering businesses with inbound marketing technology. Kipp Bodnar reflected on his Marshall University experience and his major learning that having a strong conviction can lead to success. In Bondar’s case, it was the internet and its marketing application. Tricia Ball led the conversation of the New Decade of Marketing where Kipp discussed inbound marketing, effective content creation, and the emerging marketing strategy called product-led growth. Afterward, Kipp answered questions from students, small business owners, and local government officials. When asked about marketing in the state of West Virginia and helping attract and retain young entrepreneurs, Kipp said, “West Virginia is awesome. It has so much to offer the world. It’s got four great quadrants of opportunity—two great universities, a great industrial and manufacturing worker base, supply for businesses, and great tourism. West Virginia has the opportunity to have a really remarkable next 100 years if it chooses to.”

Categories
Martech

Eric Stoll, CEO at Arke, is joined by Andy Uzick, VP of MarTech Innovation at Arke to discuss how Sitecore’s Experience Edge, Headless SDKs and composable SaaS technologies can be used to craft an ecosystem that delivers experiences with lower TCO and faster time to value.Learn more about SitecoreSymposium: https://symposium.sitecore.com/