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Social Media Marketing

VIDEO: Tune In to Mountain Dews New Channel [Video]

NATIONAL REPORT — In a new installment of his video series with Convenience Store News parent company, Stagnito Business Information + Edgell Communications, Phil Lempert discusses Mountain Dew’s launch of its own multichannel network (MCN) with YouTube creators.

Traditionally, MCNs are third-party services that link YouTubers and companies and facilitate marketing partnerships whereby brands can gain access to a digital influencer’s social following.

As Mountain Dew recently told Fast Company, its MCN — the first ever to be brand-owned — was created with the goal to partner exclusively with culturally relevant influencers to create YouTube content across key verticals important to Mountain Dew, such as action sports, basketball, art, music, gaming and racing. 

Bypassing the traditional MCNs, Mountain Dew sees its own network as a more efficient way to partner with influencers, eliminating third-party management fees, providing a new revenue stream from ad sales and forging a deeper, more authentic relationship with the influencers, allowing the brand access to exclusive content …

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Social Media Marketing

Is the Bear Market Over? #shorts - Tray News [Video]

The December 3rd Crypto Market Crash sent Bitcoin to $49k with altcoins following closely behind. For a moment it really felt like the bear had taken over the market. But only a few days after the crash almost every other coin has started recovering. Which can be confusing! Honestly, it is too early to say […]

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Social Media Marketing

Dale Earnhardt Jr.s Rare Childhood Photo of Him, His Dad, and the Family Dog Is a Wholesome 80s Throwback [Video]

The Instagram photo offers was a never-before-seen childhood snapshot of Dale Sr., Dale Jr., and the family dog.