There is no shortage of possibilities when it comes to advertising your app. And if you’re like most marketers, you’re going to be directing a significant portion of your efforts to video this year. According to eMarketer, video made up 61% of app install budget allocation in fall 2017, and is only expected to increase.
But even within the realm of video, there are endless possibilities. In this post we’ll break down how app marketers are using video to drive app installs: how much of your budget it often requires, the best (and worst) platforms to choose from, and ways that marketers are using it effectively (and not).
Top Platforms: The Best Bang for Your Buck
According to eMarketer, brands have spent more than half of their digital budgets on video over the past two years. Of app install video budgets, 30% was directed toward full-screen video, 24% to social video, and 7% for in-feed video.
Unfortunately, there is no cut-and-dried way to estimate cost …