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Video Marketing

Video Marketing for Apps: Tips and Tricks [Video]

There is no shortage of possibilities when it comes to advertising your app. And if you’re like most marketers, you’re going to be directing a significant portion of your efforts to video this year. According to eMarketer, video made up 61% of app install budget allocation in fall 2017, and is only expected to increase.

But even within the realm of video, there are endless possibilities. In this post we’ll break down how app marketers are using video to drive app installs: how much of your budget it often requires, the best (and worst) platforms to choose from, and ways that marketers are using it effectively (and not).

Top Platforms: The Best Bang for Your Buck

According to eMarketer, brands have spent more than half of their digital budgets on video over the past two years. Of app install video budgets, 30% was directed toward full-screen video, 24% to social video, and 7% for in-feed video.

Unfortunately, there is no cut-and-dried way to estimate cost …

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Video Marketing

FlexCare Digital Health Honored with Four Awards at the Annual w3 Awards [Video]

ATLANTA, Ga., Oct. 25, 2021 (SEND2PRESS NEWSWIRE) -- With more than 3,000 entries from around the globe, The Academy of Interactive and Visual Arts just announced the winners of its 16th Annual w3 Awards. FlexCare Digital Health, a leading provider of online and on-demand healthcare delivery, brought home a total of four awards and was recognized in the Mobile Apps and Mobile Features' categories. - News from FlexCare, issued by Send2Press Newswire

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CRM Video Marketing

The Philippines is still one of the top countries on social media, clocking in at 76 million users this year. Time spent daily on social media also soared in the Philippines, with the country spending the most time checking their accounts at 4 hours and 12 minutes, the fourth straight year its topped the list. Were also apparently on our phones a lot: 67 percent of online Filipinos access social media on their phone, higher than the global average of 42 percent.