top 10 Most Powerful Video Marketing Tips To Grow Your Business TIP #8 San Marcos, New Braunfels Tx
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10 Powerful Video Marketing Tips to Grow Your Business
TIP #8: USE ATTRACTIVE VIDEO THUMBNAILS, TITLES, AND CAPTIONS
This practical tip can have big results.
Thumbnails; A thumbnail is the picture that people see before they click on your video and start watching it. If 10 Powerful Video Marketing Tips to Grow Your Business
you use attractive, captivating thumbnails, your readers are much more likely to click on your videos and watch them.
What makes for a good thumbnail? Ideally, it should contain:
● An interesting picture that stands out. Don’t use a black and white photo. Use one that really pops and will grab people’s attention.
● Text overlaying the picture that will draw people in. The text should capture the essence of the video and tell people what they will get if they watch the video.
The good news is that it’s really easy to make thumbnails with your smartphone. Canva makes it incredibly simple to find a great photo and then put captivating text on that photo.
Titles: You also want to give your video a great title.
The title is the text that usually sits at the bottom of the video when people see it in their newsfeed. Like the thumbnail, you want the title to cause people to snap to attention when they see it. You want your title to stand out as people scroll through their feeds.
How can you know if your title is any good? There’s a tool for that. Type your title into the Coschedule Headline Analyzer and it will analyze it word by word. It will then give you very specific suggestions for how you can improve it. It will tell you what types of words to add to make it more interesting and more likely to attract people.
Finally, it’s a good idea to add captions to your videos. Why? Because many people watch videos without the sound turned on. This is especially 10 Powerful Video Marketing Tips to Grow Your Business
prevalent on Facebook, where videos automatically play when you hover over them. If you don’t have captions, many people won’t stick around to watch them.
There are several easy ways to add captions to your videos. Some platforms, like YouTube, use AI to automatically create captions for your video. However, the transcript isn’t perfect, and you need to manually go through it and make corrections. This can be done relatively quickly.
Another option is to use a transcription service, such as Rev or Otter.ai, to create transcriptions of your videos and then upload them to the platform. The cost of using these services depends on the length of your video.
While this method is a bit more expensive than using tools provided by the platforms themselves, it’s more accurate and saves you quite a bit of time.