Tip#4 of the top 10 Most Powerful Video Marketing Tips To Grow Your Business San Marcos New Braunfels Texas
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TIP #4: CREATE A SIMPLE SCRIPT
Before you start filming, it’s beneficial to create a simple script for yourself. This script doesn’t have to be word for word, detailing exactly what you will say, although you can certainly do that if you want to. A simpler alternative is to simply use bullet points that cover the main points of what you’ll say. Why do you need a script? Because it ensures that your video is clear, concise, to the point, and covers everything you want it to. If you don’t use some form of script, there’s a good chance you’ll ramble, which will bore your audience and cause them to tune out.
A script keeps your video on point and prevents it from being too long. It also ensures that the points you’re making are clear and follow a logical outline.
When creating your script, think of it like you’re giving a short speech. With a speech, you have an introduction, your primary points, and then a conclusion. Ideally, your script should follow a similar pattern.
Try to keep your script conversational.
Remember, you’re going to be talking into the camera, and you want to speak in ways that resonate with your viewers. Think about your audience. What kinds of things would they like to see and hear? What do they think is funny or interesting? What do they want to learn? Try to incorporate these things into your script.
After you create your script, run through it a few times before you film. This gives you the chance to hear how things sound out loud and to get the points firmly fixed in your mind. If something sounds strange, improper, or out of place, this is your chance to make changes.
If you’re like most people, you’re probably tempted to skip this step and just get right to filming. Avoid making that mistake. Creating a script is a crucial part of the process and will keep your video on track. So, write a script, practice it several times, and then record the video when you feel comfortable with what you’ve written.
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