video marketing

Content Marketing Strategy The Value of Free Content The fact that there is often no 1-to-1 relationship between effort spent and revenue earned in content marketing makes some unclear on how it fits into their marketing plan, and very unsure of how to budget for it. There are two sources of value in delivering free content: New organic leads: When you post a blog article with good SEO value, people searching for content like you’ve made will find you. You can then find ways to get them into the funnel, like a newsletter to promise more content, or a consultation to solve the issue they were searching for in the first place. Increased retention: If it becomes known that you are always giving away free material on a topic of interest in your industry, people will subscribe to newsletters, follow you on social media, and generally think of you as the go-to resource on a topic. And when they need to make the bridge from information to implementation, they’ll know who to call or recommend. Appearance of credibility: If potential leads who aren’t following your content show up, they’ll do several things to qualify you. One of these will be seeing if you know your stuff, and what’s more likely to convince them: an “About Us” and “Features” page that talks about how great you are, or a massive library of blog posts and videos where you prove your expertise again and again? Sales materials library: With each piece of content you create, you don’t have to let it just sit in the archives or rely on leads to discover it for themselves. You can repurpose it for sales sheets, pitch decks, email newsletters, advertisements, or even gather them into longer form things like books. You can reap many rewards from everything you have. Outreach and opportunities: Current and potential customers aren’t the only useful viewers of content. Journalists and industry gatekeepers are too. As a branch of publicity, having a library of content and a big organic following makes you and your company valuable for conventions and trade shows, for interviews and guest blogging – tons of opportunities to expand your brand’s renown and recognition. https://stigmare.com/how-content-marketing-leads-to-sales/Resources:Want videos like this for your business? Find us on Fiverr here: https://bit.ly/3qg8gyoWe’re a contributor to Retail Advertising and Promotion. Get your copy here: https://amzn.to/3TJetjZEarn 100,000 bonus points with the Ink Business Preferred® card or $750 bonus cash back with the Ink Business Unlimited® card or Ink Business Cash® card. I can be rewarded too, learn more.https://www.referyourchasecard.com/21a/WVQLFQ59P3AFFILIATE DISCLOSURE: This video and description may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. I won’t put anything here that I haven’t verified and/or personally used myself.Disclaimer: The information provided in this video is for informational purposes only and is not meant to take the place of professional legal, accounting, or financial advice. If you have any legal questions about this video or the subjects discussed, or any other legal matter, you should consult with an attorney or tax professional in your jurisdiction (i.e. where you live).#contentmarketing #seo #digitalmarketing #blogging #videomarketing