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Martech

Nerdwise | Fireside Chat with Warren Zenna [Video]

Full Video from the Nerdwise Fireside chat with The CRO Collective Founder, Warren Zenna. Warren Zenna has over 20 years of experience spanning the entire marketing services industry. Having executive leadership roles from startups and boutique firms to large holding companies including Zeta Global, iCrossing, Publicis Group, Havas Media and Location Sciences, and has worked with some of the largest consumer and B2B brands in the world. Warren is Executive Advisor to a portfolio of technology firms and over the last 10 years, Warren has served as a Fractional CRO for dozens of adtech and martech companies looking for Revenue Focused growth leadership and strategies.For more clips and full interviews every week, please subscribe!https://www.youtube.com/channel/UC43GXRFDii5PROiDPfMcuYg?sub_confirmation=1Nerdwise enables the world’s leading sales teams to accelerate each stage of the buying process from prospect discovery to outreach and acquisition. Our mission is simple: help companies work smarter and grow faster by leveraging the latest marketing systems, technologies and best practices. www.nerdwise.com

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Social Media Marketing

Hunger games: Ultra-fast delivery startups race to be last one standing [Video]

With a multi-billion-dollar industry up for grabs, ultra-fast delivery wars are breaking out on city streets. But it’s expensive getting into these hunger games, and U.S. companies have yet to deliver profits.Rate this story: https://santv.co/356MSEP.The industry is full of casualties, like New-York-based startup 1520, which didn’t even last a year, shutting down at the end of 2021. In early March 2022, two more ultra-fast delivery startups, Fridge No More and Buyk, folded in the same week. Together, March layoffs totaled nearly 1,500 people.Even the surviving companies are far from thriving, like JOKR, which spends $80 to fulfill a $10 order. Still, venture capitalists, investors and even celebrities are betting millions on these ventures. Pop star Selena Gomez invested in Gopuff in late 2021.“The problem is that these players have raised a lot of money with high expectations and then scaled way too quickly,” said Matt Newberg, the founder of HNGRY, a subscription service exploring how tech shapes the way people eat.“It’s going to be kind of a ‘survival of the fittest’ to see who can build the best tech, to reduce their food waste, to build the best inventory picking system, to acquire customers the most efficiently,” Newberg added. “There’s so many different things that have to go right to make this work.”How ultra-fast delivery worksCompanies curate and warehouse a small selection of goods from major suppliers using so-called ‘dark stores’ as mini-fulfillment centers. These closed-to-the-public retail spaces are centrally located, so when someone places an order through the app for bananas, avocados or toothpaste, a courier can quickly bike or scoot items to its destination.While players like Gorillas, Gopuff and JOKR are now aggressively peddling goods in the U.S., for the last few years, a well-funded pack of international trailblazers have been doing the legwork. Getir out of Turkey, Russia’s Samokat and Germany-based Delivery Hero are all ahead in the race for profitability, once they temper the ‘scale-at-all-costs’ strategy.New firms jockeying for a seat at the table are frantically one-upping each other with sign-up promotions, discounts and delivery speed, trying to ensure survival and make investors whole.“I think that the 15-minute promise was just more of a marketing play to get people to try the app,” Newberg said. “So it’s like, not only are we going to give you $20, $25 to just order whatever you want, we’ll give it to you in unprecedented speed.”Survival of the fittestIn an overcrowded field of companies starving for profits, the payoff comes with being among the last ones standing. And while rapid delivery is rampant in big cities, Newberg said it’s only a matter of time before emerging markets see the swell.“I’m bullish that it’s going to spread throughout the country, it already has, but I’m not so bullish on the idea that it’s all going to be done on scooters,” he said.As if there weren’t already enough players, traditional giants like Kroger are in test mode and Instacart and DoorDash are also entering the race.The resistanceIn New York, local grocers and politicians are already starting to fight back against ultra-fast delivery startups, blaming them for ruining the neighborhood and threatening the survival of local convenience stores.“We cannot let these venture-capital-backed companies operate at a loss, undermining what makes our neighborhood so great,” New York City council member Lincoln Reslter said at a January rally outside of Stop 1 Deli on Manhattan’s Lower East Side. The local establishment is situated right across the street from a Gopuff dark store.Follow Straight Arrow News on social media —Facebook: https://www.facebook.com/straightarrownewsTwitter: https://twitter.com/StraightArrow__Instagram: https://www.instagram.com/straightarrownews/TikTok: https://www.tiktok.com/@straightarrownewsSubscribe to Straight Arrow News emails –Weekly Newsletter: http://eepurl.com/hxuRdjOpinion Newsletter: http://eepurl.com/hS5VIX

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Social Media Marketing

Let’s Talk About Kethari [Video]

It’s been awhile since I last mentioned Kethari on the channel. Today I want to talk about my new startup business and how my team and I plan on marketing to a small group of people. Checkout Kethari here: https://kethari.com/About: Timothy Halleran is a college student, startup founder and Youtuber. His Youtube channel is a look into his daily life, adventures and more. He is based out of South Florida and is 20 years old. Social Media: I’m on all platforms! @timothyhalleran

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Martech

Software procurement SaaS hits $1m, 50+ customers. Can they beat Vendr? [Video]

Subscribe: https://www.youtube.com/c/NathanLatkawatchPenny Software CEO Mohamad Ibrahim: Procurement software and B2B marketplace… Visit them: www.penny.coSee more of Mohamad’s data: https://getlatka.com/companies/penny-softwarepenny-software-#latka #saas #dataIf you guys are short on time, use these links to quickly browse Mohamad’s highlights with me:0:00 Introduction10:09 Monthly reoccurring revenue12:26 Raised

Categories
Social Media Marketing

From a Startup in the Kitchen to a Fast-growing MLM Success with Seth and Erin Williams [Video]

Ever thought to yourself ‘This could be a great product…but I’m not a business person?’Today, we are fortunate enough to have Seth and Erin in our episode to talk about their journey from being a High School principal and a mother of two to building their own Direct Selling Business. What started as personal dissatisfaction with the available detergent products in the market led to a thriving family business.Seth and Erin are going to share with us stories of their humble beginning, struggles along the way, how they overcame those and much more.This episode is going to be fun so grab a cup of your favourite drink with your pen and paper, jot down notes, sit back, tune in and enjoy!We’ll be talking about: ➡ [00:00] Introduction➡ [2:09] Getting to know Erin and Seth➡ [2:53] How Topanga Scents came about?➡ [7:45] Start of partnership➡ [9:42] Going all-in➡ [10:40] Direct selling or retail stores?➡ [11:48] Attracting potential customers and conversation starter➡ [14:15] Erin’s thoughts on Seth’s business start up➡ [15:32] Starting up a business and working together with your family➡ [20:29] Transitioning to direct selling➡ [22:57] Process of building our business while supporting our people and building their business➡ [27:01] Lessons learned➡ [33:32] Using social media to keep the business going➡ [36:09] Balancing growing business and family life ➡ [40:52] Quick little advice➡ [42:00] Erin’s favourite book➡ [42:48] Seth’s favourite book➡ [44:05] Erin’s and Seth’s super power➡ [45:14] “Make it Work”, super simple yet powerful➡ [44:05] “Act the way you want to feel” stikes deep with Erin➡ [45:07] What Erin and Seth would say to their past selfAbout our Guests: Seth is 34 years old, a former educator and High School principal who loves education and was in the field for 10 years. He began experimenting with scents and detergents to create a detergent that was affordable and offered a lasting and luxury scent. After getting exciting feedback from friends and family, he knew he had created something special. What started as something he only intended to make for friends and family quickly grew into something more. Seth knew this would be his fulltime job and career. His sister-in-law, Erin, stepped in offering to make it in her home and to help sell it. As the business grew, Seth and Erin decided to go all-in. Together they put up Topanga Scents. Erin knew that the Direct Sales business model was a way to provide a financial opportunity to others. Direct Selling was a way she could incorporate her love for helping and serving others with helping a lot of individuals in different seasons of their lives. The company is currently located on their family land, with new land purchased and two new warehouses in the planning phases. Topanga Scents is growing exponentially (in distributors, products and staff).Resources: ➡ ‘The Noticer’ by Andy Andrews: https://www.amazon.com/Noticer-Sometimes-person-little-perspective/dp/078523232X➡ ‘The Kite Runner’ by Khaled Hosseini: https://www.amazon.com/Kite-Runner-Khaled-Hosseini/dp/159463193X/Connect with Topanga Scents: ➡ Topanga Scents on Facebook: https://www.facebook.com/topangascents➡ Topanga Scents on Instagram: https://www.instagram.com/home_with_topanga_scents/➡ Topanga Scents Website: https://www.topangascents.comConnect with Direct Selling Accelerator: ➡ Join the Facebook group: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing ➡ Email us at grow@auxanomarketing.com.au If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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Social Media Marketing

Testimonial By Esther & Johnathan- Stress Free Business Startup Training [Video]

Call us now on 0800 622 6877 to book your FREE space for our upcoming FREE Recruitment Workshop to know more about how to start your own Recruitment Agency.Our Social Media links:www.recruitmentstartupconsultancy.comhttps://www.linkedin.com/in/recruitmentstartup/https://twitter.com/Rec_Startuphttps://www.instagram.com/recruitmentstartupconsultancy/https://www.facebook.com/joedavis.recruitmentstartup/Music from Uppbeat (free for Creators!):https://uppbeat.io/t/sky-toes/angelic-silhouetteLicense code: ERV5OKIW0FCF8GMT

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Social Media Marketing

SPOTLIGHT: Growing a Startup in Ghana [Video]

Follow MX24 on social media:Facebook: http://bit.ly/mx24ghfacebook​​​​​​Instagram: http://bit.ly/mx24ghinstagram​​​​​​Twitter: http://bit.ly/mx24ghtwitter​​​​​​Subscribe to our Youtube channel and tap the notification bell!#Spotlight #mx24gh #funfearlessfactual #GhmonthonMX24Copyright Disclaimer: Under Section 107 of the US Copyright Act 1976, allowance is made for fair use for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.And the Ghana Copyright Act, 2005 (Act 690), the use of a literary or artistic work either in the original language or in translation shall not be an infringement of the right of the author as the room is made for the purposes of fair practice.With the exception of live interviews, we do not own the right to audios and videos in this live stream. They are being used for promotional purposes.Credit: BBC, CNN, YouTube, Facebook, Instagram