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How to Automate your Business : Business Automation : Marketing Automation [Video]

#business #automation Every business leader knows there’s a difference between busy work and productive work. The first tends to be a repetitive time-sink that requires little thought or talent. The latter produces a meaningful outcome that profits the company and is satisfying for workers.Most of us would rather spend our days on the second rather than the first. Your employees feel that way, too. In fact, engagement drives true productivity. Business process automation (BPA) is the means with which companies transfer busy work to machines and empower staff to flex their creativity and problem-solving skills.BPA is a software category but may also include mechanical technologies, such as robotics. The goal is to complete repetitive physical or digital processes and actions with minimal to no intervention from humans. BPA may be purchased and used as a standalone software package, or it can be integrated or embedded in other software as a feature. Often it is a subset of business process management (BPM) suites, which in turn can be a component of infrastructure management.You may hear the terms “BPA” and “BPM” used interchangeably, but they are not the same thing. BPA focuses on how automation can simplify and streamline business processes, while BPM, which may or may not include automation, uses a variety of methods to discover, model, analyze, change and optimize end-to-end business processes.However, BPA is evolving, and the term is morphing to reflect significant changes along the way. For example, robotic process automation (RPA) is a form of BPA that uses AI to complete more complex, multi-step workflows, often across a variety of applications. For example, market research firm IDC calls BPM with AI capabilities “intelligent process automation,” or IPA.Follow on Instagram for more: www.instagram.com/marketingalexzandra zapier craig severinsen marketing automation alison prince greg hickman