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Online Advertising

How Liquid Death’s Founder Started A $700 Million Water Brand | Founder Effect [Video]

Liquid Death founder and CEO Mike Cessario spent years figuring out how to make water cool. Now his brand is valued at $700 million. After attending the 2009 Warped Tour, Cessario realized bottled water lacked irreverent marketing like that of energy drinks. With about $1,500, he created a commercial before he had an actual can of water. It went viral and investors saw the potential. Liquid Death has raised $195 million and is on track to reach $130 million in sales by the end of 2022.Produced by: Zach GreenSenior Managing Producer: Sam RegaCamera: Andrew EversEditor: Marisa ForziatiAnimator: Gene KimReporter: Tom HuddlestonSubscribe to CNBC Make It.: http://cnb.cx/2kxl2rfAbout CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money.Connect with CNBC Make It. OnlineGet the latest updates: https://www.cnbc.com/make-itFind CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeItFind CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeItFind CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt#CNBC#CNBCMakeItHow Liquid Death’s Founder Started A $700 Million Water Brand | Founder Effect

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Online Advertising

Create a Landing Page to Accept Donations On Your WordPress Website With GiveWP and Kadence – FREE!! [Video]

In this video, you will learn how to create a donation or charity landing page using the GiveWP donation plugin for WordPress, Kadence Theme and Kadence blocks – completely free! This in-depth tutorial will cover a deep dive into the awesome GiveWP donation plugin and a very detailed tutorial on how to create two versions of a donation landing page using Kadence Theme and Kadence Blocks. As always, this tutorial contains plenty of tips and tricks to help you enjoy building websites with these awesome tools!Free Tutorial Image Downloads: https://cliftonwp.com/givewptutTimestamps and resources are below!Enjoy!Timestamps:0:00 Intro: How to Create a Donation or Charity landing page with GiveWP and Kadence00:54 Overview of custom donation or charity landing pages05:56 GiveWP Deep Dive: setting up GiveWP for online donations10:46 Setting up payment gateways12:02 GiveWP: General Settings17:19 GiveWP: Stripe Settings19:28 GiveWP: Paypal Settings21:17 GiveWP: Offline Donations22:47 GiveWP: Default Options and donations custom post-type26:30 GiveWP: Donor Emails set-up31:20 GiveWP: How to restore setup wizard32:43 GiveWP: How to create and embed a donation form43:51 GiveWP: How to configure donation form options53:28 How to create a donation landing page from scratch – version one55:46 How to pick a color scheme with Kadence’s color palette picker1:25:27 How to Add a Heading Block1:06:45 How to add a countdown timer1:08:31 How to create the content area1:18:07 How to create a sticky section1:31:34 How to style the donation landing page1:47:11 How to create an alternate donation landing page1:48:07 Creating the featured area1:52:42 Creating the alternate content section2:00:01 Creating the Sticky Section2:04:02 Mobile responsive editing for mobile phone2:06:02 Mobile responsive editing for tablets2:24:39 Testing the donation form2:30:39 Thank you and conclusion🙏SUPPORT & THANK YOUS?✅ Buy me a Coffee – https://www.buymeacoffee.com/cliftonwp/extras✅ Leave a Super Thanks in YouTube Comments🧰TOOLS I USED IN THIS TUTORIAL ✅ WordPress CMS: FREE✅ Gutenberg Block Editor: FREE✅ Kadence Free Theme: FREE✅ Kadence Blocks: FREE✅ GiveWP Donation Plugin – FREE🧰PRO VERSION OF TOOLS I USED IN THIS TUTORIAL✅GiveWP Pro Addons – https://cliftonwp.com/give✅ Kadence Theme Pro Addon – https://cliftonwp.com/kadence✅ Kadence Blocks Pro – https://cliftonwp.com/kadence-blocks✅ Domain & Hosting by Siteground: https://cliftonwp.com/host🧰 FAVORITE WEBSITE BUILDING TOOLS ✅ Kadence Theme Pro – https://cliftonwp.com/kadence✅ Kadence Blocks Pro – https://cliftonwp.com/kadence-blocks✅ Kadence Conversions – Kadence Pro Bundle – https://cliftonwp.com/kadence✅ Domain & Hosting by Siteground: https://cliftonwp.com/host✅ WordPress CMS: FREE✅ Gutenberg Block Editor: FREE✅ Kadence Free Theme: FREE✅ Kadence Blocks: FREE🏆RECOMMENDED EMAIL MARKETING PROVIDER✅ Mailerlite: https://cliftonwp.com/mailerlite🏆 BEST HOSTING COMPANY✅ Siteground: https://cliftonwp.com/host✅ WP Engine (Premium managed hosting): https://cliftonwp.com/wprocket🏆 BEST PRO GUTENBERG BLOCK PLUGINS✅ Kadence Blocks: https://cliftonwp.com/kadence-blocks⭐ RECOMMENDED PRO WORDPRESS THEMES✅ Kadence Premium Theme: https://cliftonwp.com/kadence✅ Astra Pro: https://cliftonwp.com/astra⭐RECOMMENDED PRO FORM PLUGINS✅ Gravity Forms https://cliftonwp.com/gravityforms✅ Fluentforms : https://cliftonwp.com/fluentforms🏆 BEST SPEED PLUGIN✅ WP Rocket: https://cliftonwp.com/wprocket⭐ BEST WORDPRESS PAGE BUILDER ✅ Beaver Builder: https://cliftonwp.com/beaver-builder⭐ BEST COMING SOON PLUGIN✅ SeedProd: https://cliftonwp.com/seedprodAFFILIATE DISCLOSUREPlease note that any links within this video and its description may contain affiliate links which means that if you click on one of the product links and purchase a product, I may receive a small commission. The commission does not increase the price you pay for the product and you can always purchase directly from the source. By using my affiliate link, you are supporting the work of the channel and I thank you for that.Lastly, All of the opinions in this video are my own. I did not receive any compensation for making this video. Thank you for watching and thank you for your support!#cliftonwp #givewp #kadence #kadencetutorials

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Online Advertising

Google Ads Conversion Checklist [Video]

For anyone struggling with Google Ads, we created the most detailed and actionable Google Ads checklist on the internet. With over 200 critical checkpoints, this roadmap/guide has been responsible for generating over 7 figures in sales while decreasing account management time by over 20 hours per week. 👉 https://evodigital.agency/checklist/

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Online Advertising

Your #WebsiteDesign and #copy are important in online advertising. Part II #shorts [Video]

Your #WebsiteDesign and #copy are important in online advertising more than ever.Jamie Stock explains why. Read on!So, how do you stand out?The best way to do that is through the best creative and the best copy there is.Really build something that is engaging and connects to your potential customer.Beyond this, once you’ve managed to engage with them, you’ve got to actually get them to convert.To get them to convert, you need to provide them with a website and an experience that surpasses your competitors.In the UK and the US especially, the quality that is expected now is really high.The good thing though, is that it’s something that is fully in your control. That’s how I see it.I mean, advertising is something that you can do everything you can, but it is difficult.Tracking has got a lot harder, so you’re sort of leaving a lot of the work down to the platforms.Whereas when it comes down to your website and how your brand looks, that is fully within your power.Invest in copy and creative in the initial stages.There’s no point investing your money in advertising to send people to a crappy site because they just simply won’t convert, no matter how good your advertising is.So, get your foundations in place first. Build a quality brand with a unique identity that stands out and provides people with a quality user experience on your website.Then, once you’ve got that in place, you’re good to go. Start moving on to advertising and spend your time optimizing that space.But another thing I would also mention is that once you build a website you’re happy with, don’t get too complacent.You always want to be checking that it’s performing as well as it can be using tools like Hotjar and Google analytics to study what people are doing on your site, what their behavior is, and if they’re not converting to find out why they’re not converting.There are always new technologies, and there are always new ways you can improve things to make people more likely to convert.So, to sum it all up, website design and advertising copy are both exceedingly important things at either end of the funnel.Captions are auto generatedVisit us today: https://www.mayple.comFollow Mayple on Social Media! Twitter: https://twitter.com/Mayple_comFacebook: https://www.facebook.com/mayplersLinkedIn: https://www.linkedin.com/company/mayple/Business Inquiries: info@mayple.com#mayple