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This video explains why you should track GA4 and Universal Analytics in parallel and how easy the setup is.
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Digital World is our regular roundup of key digital marketing news from every corner of the connected world. In this weeks update: Mobile Chinese shoppers are rarely out and about when shopping online; the head of Yandex discusses the inner workings of the Minusinsk update; German webmasters first to see signs of a Google update; India and Brazil to get pre-processed websites via 2G; and Alibaba promises it wont invade America.
With the news spilling over into a week squeezed by a British bank holiday weekend, we bring you the global digital marketing weekly for all the latest updates on the online world. This week: Amazon trailblazes into Chinas Shanghai free-trade zone; several fantastic articles on the challenges of moving brands and hiring people in new markets; a closer look at Baidus surprise foray into Brazil; and multiple language per session support added to the Googles search app.
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