TikTok as a social media platform is still new to the world overall even though they tout 1 million active monthly users. With platforms like Facebook & Instagram being decimated by Apple’s iOS14.5 updates, there’s another platform that hasn’t.TikTok.TikTok’s ad platform has just recently received a much-needed update to make it much more powerful. In this video Handshake Digital Partner, Chris Schneider, breaks down why he sees TikTok Ads as a similar platform to that of Facebook around 2010.
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Marketing Technology – the latest tech toolsThe world of marketing is changing, and marketing technology can help us do our job easier and more efficiently.To be successful, you need to have access to the right tools. We all know that there are plenty of tools out there for us to use in our marketing, but it can be hard to choose which ones you should focus your time on. Nowadays, it’s not enough to simply have a blog or website – how we market it and what we do with it is every bit as important.Gone are the days of traditional email campaigns where you are bombarding your customers with information they don’t care about. Or spending lots of money on social media advertising with very little return on investment. With the constant changes to search engines, the rise of social media and the competition for attention, we need to find new ways to stand out.The business world is changing, and technology is reshaping the marketing landscape. There has been a surge in new types of marketing tools and software to help us do our jobs easier and more efficiently. These tools can lead to more efficient data collection, automated processes, and even powerful applications that produce a variety of measurable results.In this workshop, we will take a look at some of the top new tools and useful marketing technologies, so you know which ones to invest in and which ones not too. There are always new trends that moves the marketing industry forward. New platforms have emerged to address specific needs and challenges, with many new options to find success more efficiently.Link to slides – https://bit.ly/3p64Fnq
The stimulus programs for families have ended. Or have they? Consumer Investigator Kristin Byrne looks into social media ads claiming there is a new homeowner stimulus program.
With the rapid digital transformation of the fashion industry accelerated by the global pandemic, brands turned to new formats that would help them connect with consumers. They propelled their video marketing strategies and looked to YouTube to remain engaged with their global audiences and communicate their message. In this video, Derek Blasberg, YouTube’s Head of Fashion and Beauty, and Alison Bringé, Chief Marketing Officer at Launchmetrics, break down a selection of case studies of brands who went digital-first during former Fashion Week seasons, revealing the power of YouTube as a mechanism for long-term success. Launchmetrics partnered with YouTube to dive further into the best marketing practices on the platform in a report available here: https://tinyurl.com/5vxvbyem
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Hubspot helps you engineer the funnel, but the quality of the human connections is dependent on what you do with it. Surprise prospects with delightful giveaways with Xoxoday’s robust gift engine to reward in the flow of work.