With digital ad spend growing by double digits every year and data protection standards heightened everywhere, it’s getting challenging for brands to reach & engage with customers. This is not to mention that 47% of Millennials and Gen Xers appear “unreachable” within traditional media, and 66% of their media consumption isn’t tracked, either. Put differently, brands are spending more money to reach people that aren’t really their consumers.In this new landscape, zero-party data is the new frontier for marketers. This special episode features Yann Marie, the Global Head of Consumer Engagement at LVMH. We discussed:Key points of discussion:💬 The challenges for brands today when it comes to client acquisition & CRM💬 The social media & ad spend landscape💬 What is first-party and zero-party data?💬 Building your community💬 How can NFTs play a big role in this new era?💬 Recommendations for brands when implementing an NFT strategyAbout NFTalks:NFTalks is our 5-episode series where we bring together some of the industry experts to elevate your understanding of the many opportunities NFTs can bring to businesses. So whether you’re a CRM manager, Marketing practitioner, Product manager, Digital Transformation officer,… then this series is for you.About Arianee:Arianee is the leading NFT platform for luxury & fashion. Arianee allows brands to create, distribute and interact with their clients through NFTs.If you liked this talk you might also be interested in discovering more:Our white paper about connected garments: https://kittenarianeethefutureofconnectedgarments.arianee.org/Our latest case study: https://www.arianee.org/papers/nft-strategy-breitling ;Prod by Oopercast
Artificial intelligence is fast proving a business differentiator. Here are the key roles and skills you may soon need to fill for your AI A-team.
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Held virtually, thethird-annual awards presentation honored a group of 20 rising stars in the industry.
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Explore the top-rated sessions of the 2021 Gartner Digital Workplace Summit, US. Join us at the 2022 Digital Workplace conference to discover more. Watch Now
Little Black Book, Location guide’s Focus event saw Gerety Talks discuss some of this year’s popular Christmas ads
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Access the top-rated sessions of the 2021 Gartner Digital Workplace Summit, EMEA. Join us at the 2022 Digital Workplace summit for more critical insights. Watch Now