When prospects say ‘no,’ many are really saying ‘not yet!’. But how do you stay on their radar until they are ready to buy, or consider your offer?🛎 In this episode, serial entrepreneur and hall-of-fame speaker, Randall Craig puts a spotlight on one of themost powerful, yet least understood marketing techniques ou there. Marketing automation.About CraigRandall is a serial entrepreneur, coaches CEOs on scaling their business, and leads the Braintrust Professional Institute. He shares his unique perspective through his eight books (one a best seller), 600+ articles, podcasts, keynote speeches, virtual presentations, and advisory relationships. He has helped global organizations solve their toughest problems, and helped many innovators scale. Randall serves on both corporate and not-for-profit boards, and frequently appears as an expert in the media. He has earned an FCMC, CFA, MBA, CSP, and a Black Belt in Karate. Randall has also been inducted into the Canadian Speaking Hall of Fame.For more information on Marketing Automation, check out www.Randallcraig.net/automationConnect with Randallwww.RandallCraig.com www.LinkedIn.com/in/RandallCraigwww.Twitter.com/RandallCraig Check out Randall’s podcast. ‘So Here’s your Challenge’ – https://Podcast.RandallCraig.comNeed to brainstorm aspects of your business? Book your complimentary 30-minute brainstorm with Marc. Schedule a time that works for you at https://meetwith.marchaine.comAuthor, Speaker, Facilitator and Coach, Marc Haine, will help your teams ignite their passions. Working with him, you’ll be able to support your leaders to recentre their focus and drive continuous improvement through connected and engaged employees. You will realize your competitive advantage with a connected purpose and consistency of customer experience across your brand. Tap into Marc’s 35 years of operational excellence experience and imagine a world in which the majority of us put more love and care in being of service. Dare to be the exception™ +1 (780) 729-4932 https://meetwith.marchaine.comMarc@MarcHaine.comHttp://MarcHaine.com FB: https://www.facebook.com/MasterofExperiencesTW: https://twitter.com/MarcHaine2LK: https://www.linkedin.com/in/marchaine/YT: https://www.MarcHaineLive.com
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This episode of Tech Sales Insights is the second part of our conversation with Kevin Connolly, SVP of the North America…
With innovations in technology, companies now have access to a global talent pool. This enables them to hire the best professionals to build new and exciting products. But, when everything is available to everyone (undoubtedly the best thing ever), it becomes challenging for businesses to stand out in competitive markets.Therefore, companies must focus on marketing and create content that will differentiate them from companies offering similar products or services. That’s when competitive intelligence comes to the forefront. In this episode of Rep Your Brand, Patrick Wall, the head of competitive intelligence at Imperva, joins our host Nick Bennett to discuss competitive intelligence and its role in MarTech. The two discuss content creation and what it takes for a marketer to incorporate competitive intelligence in their work. They also talk about why we should respect our competitors and the benefits of encouraging employees to build their personal brands.
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Source:https://www.podbean.com/eau/pb-ifzvd-12b37b9** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **Switching marketing automation platforms can be tricky and requires a lot of preparation. Altudo has moved from Eloqua to Pardot and Akhil Mittal shares some learnings in this episode.In this episode, Elias has a chat with Akhil Mittal, who is SVP Global Sales & Marketing of Altudo. They are a martech agency specialized in corporate solutions.Topics we discuss:Things to consider when switching platforms: pricing and technologyBest-of-breed versus all-in-one platformsCRM and marketing automation integration LinkedIn Akhil Mittal: https://www.linkedin.com/in/akhilmittal2/ Website Altudo: https://www.altudo.co/ ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at email@example.com
Organizations have organically grown over the years and brought in many ad-tech and martech capabilities to deliver the best experience for their customers. Yet we find it difficult to strategies and engage in a cohesive way across channels and fail to delight the customer. In this session we will introduce how organizations can leverage the existing ad-tech and martech stack to create and execute real-time customer Journeys, maximizing engagement across various demographic cohorts.Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/
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In July 1965, the BBC premiered ‘Tomorrow’s World’ a TV series that took a deep dive into the latest technologies, and cast its…
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In this episode of Ecoffee with Experts, Matt Fraser was joined by Shirley Whyte, Marketing Director of Mad4Digital. Matt and Shirley talk about the Metaverse and effective B2B marketing techniques in web 3.0. Watch now to gain some excellent insights.