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Martech

The Balance of Tech Innovation and The Creativity in Digital Marketing: ET Catalyse – Episode 22 [Video]

Digital marketing is a rapidly changing space where one year is equivalent to seven years in digital, as Prashant Puri from AdLift rightfully puts it when describing the dynamic nature of the medium. Technological innovation and digital marketing have always gone hand in hand, as technology plays a key role in how digital marketing evolves every few years with emphasis on new methods of customer targeting, acquisition and now even creativity and content. In the latest episode of ET Catalyse, Deepak Ajwani, Editor at ET Digital; speaks to Prashant Puri, CEO and Co-Founder of AdLift, and Hiren Shah, Founder of Vertoz, on how technology’s role is changing when it comes to targeting, acquisition, acquiring data and also triggering the emotional response in a consumer.ET Catalyse provides a platform for in-depth conversations and associations with some of the most notable names in advertising, marketing, technology, and digital media.For Partnerships & Panelists Opportunities, please visit – https://etcatalyse.com/become-a-panelistFor more ET Catalyse content – https://etcatalyse.com/ Subscribe to The Economic Times for latest video updates. It’s free! – http://www.youtube.com/TheEconomicTim… More Videos @ ETTV – http://economictimes.indiatimes.com/TV http://EconomicTimes.com For business news on the go, download ET app:https://etapp.onelink.me/tOvY/Economi…Follow ET on: Facebook – https://www.facebook.com/EconomicTimes Twitter – http://www.twitter.com/economictimes LinkedIn – http://www.linkedin.com/company/econo… Instagram – https://www.instagram.com/the_economi… Flipboard – https://flipboard.com/@economictimes#MarTech #DigitalMarketing ##MarketingTechnology

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Martech

et catalyse: ET Catalyse – Episode 20: Has performance-led digital marketing killed creativity? – The Economic Times Video [Video]

In the latest episode of ET Catalyse 2.0, FMCG marketers address the polarising question – Is increasing focus on ROI and performance marketing killing the opportunity for creative and memorable advertising?. Deepak Ajwani, Editor at ET Digital; speaks to Damyant Singh Khanoria, Chief Marketing Officer at Oppo India; and Vineet Sharma, VP – Marketing & New Business Development, South Asia at AB Inbev India; on their take on the role of creativity in todays advertising landscape, and the consequences of having an ROI focussed approach in marketing. ET Catalyse provides a platform for in-depth conversations and associations with some of the most notable names in advertising, marketing, technology, and digital media.