Categories
Online Advertising

Google Ads: 17 Clicks No Conversions [Video]

Promoting a janitorial company on Google needs to separate thoughts. #1 Getting the click for as little as possible. #2 Getting page interaction to re-target. Hi, I’m Emil a Digital Strategist & I answer marketing questions. This is ep 38 in the #AskEmil SeriesWHAT I COVER IN THIS VIDEO:✅ Google Ads for janitorial tips ✅ How to solve PPC problems early ✅ What a small local business should expect ORIGINAL QUESTION 🙋🏼‍♂️17 Clicks clicks but no conversions (LA-based janitorial co.) Today’s question is from Reddit:https://www.reddit.com/r/PPC/comments/qsvn8y/google_ppc_help/TIMESTAMPS0:00 Intro0:08 Full Question0:33 What I cover in this video1:00 Variable 1 for no conversions1:38 Factors to consider in your Google Ads Campaign2:29 My janitorial Google Ads experience 4:42 My landing page issues 5:37 How I improved my LP8:13 Post improvement results📺 ABOUT MY CHANNELMy channel is about 📊Digital Marketing. I answer questions about:❓Google Ads ❓Facebook Ads❓YouTube Ads❓Conversion Optimization ❓Email Marketing ❓Sales Funnels ❓Targeting❓Ad Creative & Copy❓Landing PagesAnd overall strategy and best practices.—————————–The Digital Strategist ManifestoResume | Job Description | Guidehttps://www.thankyuu.com

Categories
Online Advertising

Google Ads: Limit Ads By Time? [Video]

When you see the opportunity to constrain ads by the times they are doing their “best,” the algorithm already knows that. Now you have to stress test resultsHi, I’m Emil a Digital Strategist & I answer marketing questions. This is ep 4 in the #AskEmil SeriesWHAT I COVER IN THIS VIDEO:✅ Using existing Google Analytics data for PPC✅ Lead scoring thoughts✅ Daytime vs nighttime usersORIGINAL QUESTION 🙋🏼‍♂️Is it worth it to restrict the hours the ad runs? Will it affect the learning phase?Today’s question is from Reddit:https://www.reddit.com/r/PPC/comments/qiws15/evening_ads_only/TIMESTAMPS0:00 Intro0:08 Full Question0:33 Broad answer for Google Ads0:45 Google ads models are being built 1:22 Stress test results3:06 Atrribution recon4:47 What I do📺 ABOUT MY CHANNELMy channel is about 📊Digital Marketing. I answer questions about:❓Google Ads ❓Facebook Ads❓YouTube Ads❓Conversion Optimization ❓Email Marketing ❓Sales Funnels ❓Targeting❓Ad Creative & Copy❓Landing PagesAnd overall strategy and best practices.—————————–The Digital Strategist ManifestoResume | Job Description | Guidehttps://www.thankyuu.com

Categories
Online Advertising

Google Ads: Strategies For Higher Edu. [Video]

Running Google ads campaigns with longer sales cycles & relatively low conversion volume needs a stair-step strategy. Hi, I’m Emil a Digital Strategist & I answer marketing questions. This is ep 6 in the #AskEmil SeriesWHAT I COVER IN THIS VIDEO:✅ Limitations for conversions✅ Google Ads stepped conversions✅ Conversion non-currency value ORIGINAL QUESTION 🙋🏼‍♂️What’s the best bidding strategy for a Christian higher education campaign?Today’s question is from Reddit:https://www.reddit.com/r/PPC/comments/qgik5h/whats_the_best_bidding_strategy_for_a_christian/TIMESTAMPS0:00 Intro0:08 Full Question0:37 Considerations1:41 Rethinking conversions4:53 Setting up non-currency value📺 ABOUT MY CHANNELMy channel is about 📊Digital Marketing. I answer questions about:❓Google Ads ❓Facebook Ads❓YouTube Ads❓Conversion Optimization ❓Email Marketing ❓Sales Funnels ❓Targeting❓Ad Creative & Copy❓Landing PagesAnd overall strategy and best practices.—————————–The Digital Strategist ManifestoResume | Job Description | Guidehttps://www.thankyuu.com