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Content Marketing & SEO

SEO Tips [Video]

SEO Tips

Quick video showing how to improve your local rankings in Google Maps and the Google local 3 pack.

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Content Marketing & SEO

What is Outbound Marketing & Inbound Marketing? What are tools & benefits of the same? [Video]

Inbound Marketing, Outbound Marketing, Permission Marketing, Disruption Marketing, Content Marketing, what are all these?Don’t worry and need not be confused. In today’s video, I will explain to you what are all these things and where you should focus? Also, you are the benefits of the same.So let’s start with outbound marketing.Outbound Marketing is a technique of traditional marketing which disrupts the original objective of the reader, viewer or listener. Due to that, this is also known as disruption marketing.This is a push marketing strategy. The user or consumer is not aware a particular brand exists in a particular product or service category. But, the market creates awareness by pushing their brand and trying to convert the target audience.Why do you read a newspaper?Maybe you wanted to know what is happening in your city? What is happening in sports? What is happening in business and finance? What is happening in politics?But the moment you open that page, you see an ad over there.So this ad is disturbing your original objective of news. The same thing happens on Radio and Television as well. That’s why it is known as disruption marketing.And in current days, outbound marketing is not giving much results or they are not cost-effective.Therefore, inbound marketing comes into the picture.Inbound marketing is a strategy to attract your best prospects by providing them with content that is valuable and useful.Here the user gets access to your content in exchange for their email id or mobile number etc. They also give permission to provide more information on products or services.So, inbound marketing is also known as permission marketing.Inbound marketing is highly dependent on content and so it also includes content marketing.Inbound Marketing includes several digital marketing modules such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Blogging, Social Media Marketing, Email Marketing, Messenger Marketing, Podcasting etc.Now let’s discuss what benefits you can expect when you adopt Inbound Marketing in your business.Number 01 It’s Cost Effective: If you are generating leads for your business then Inbound Lead cost happens to be less than 1/3rd of traditional media.Number 02 Results are long-lasting: If you publish an ad in the newspaper you can expect results for one or two days. After that, you will not get results from the same ad. But, if your valuable blog starts ranking you get free traffic for a long duration.Number 03 Easy to reach specific target audience: You can build a target audience based on specific demographics, geography, gender, age, interests, etc. As your targeting is focused, you will see better results.Number 04 Quick & Quality results: When you are using Inbound Marketing then you would develop a lot of content and place it somewhere on the web. Now, you appear in front of those people when they are searching for your brand or product category. That means you are appearing in front of the user when his buying intentions are high. So here, chances of conversion are high when compared to traditional media. If you are going for a long drive and listening radio and the ad spot appears for FD by a Bank. At that moment, neither you are thinking about FD nor you are in need of banking services so a lot of money from advertisers goes waste. Whereas in inbound that becomes cost-effective and you get results quickly.Now I hope you have family understood Inbound Marketing, Outbound Marketing, Permission Marketing, Disruption Marketing and Content Marketing.And if Inbound Marketing is not a part of your marketing mix yet, then think about the same from today.And ensure Inbound Marketing is part of your marketing mix.Good Luck. For updates on marketing, advertising and social media follow me on Instagram: https://www.instagram.com/crowdmultiplierFacebook: https://www.facebook.com/crowdmultiplier Twitter: https://twitter.com/crowdmultiplier Website: https://www.crowdmultiplier.com Messenger: https://m.me/crowdmultiplierLinkedIn https://www.linkedin.com/in/kiritjasani/0:00 Introduction0:35 What is Outbound marketing?1:41 What is Inbound Marketing?2:16 Which modules are included in Inbound Marketing?2:40 Benefits of Inbound Marketing#SocialMediaComments #SmallBusinessOwner #KiritJAsani #CrowdMultiplier #InstagramGrowth #CommentStrategy