On its 70th anniversary, Richard Edelman maps out his plan for his namesake company as well as the future of public relations as we know it.
Can earned media overtake paid media? Will Edelman double in size to a $2bn company? Only the future will tell. But on its 70th anniversary chief executive Richard Edelman has a keen eye on the future: whether it’s global growth outside of the US and UK, continuing to steal share from creative agencies or making trust the ultimate metric. Here’s what Edelman had to say about his company’s past, present and future.
PR isn’t really about relating to the public anymore. What’s changed for Edelman these past 70 years?
We’ve done a few things that are quite different from the others that are big in the industry. We stayed independent. That was certainly different to Hill and Knowlton, FleishmanHillard and Burson [BCW]. Second, we’ve …