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Martech

Our August Transformational CMO & Retail Assembly: Here’s What You Missed [Video]

Last week, our Transformational CMO & Retail Virtual Assembly brought together C-Suite leaders to discuss the prevailing trends and challenges marketers & retailers are facing today. Participants discussed customer engagement, cause marketing, digital-first strategies, leading martech solutions, and more. Check out our event highlights below to get the full scoop!

Welcome Workshop

Day one kicked off with a welcome workshop featuring Santhi Ramesh on leveraging social media to fuel growth and customer engagement. Ramesh broke down social media strategies at each stage of the customer journey: 

  • Discovery: At this stage, uncovering your customers’ rituals is crucial. She suggests deploying a social listening plan for insight-driven social content – in Hershey’s case, these rituals pertained to the “eating experience”. 
  • Awareness: For Hershey’s awareness initiatives, Ramesh and her team developed a User Generated Content platform for recipe sharing across all markets. Not only did this boost awareness, but it uncovered insights on customer’s untraditional food interests and combinations.
  • Engagement: Creating a dialogue is vital …

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Martech

Marketing Technology Investment | Dustin Clark [Video]

Senior Director of Strategy Dustin Clark talks through what you should consider when making a marketing technology investment.Element Three is an Indiana-based full-service marketing consultancy that works to transform brands and generate demand. We help business leaders accelerate transformation, brand relevance, and performance outcomes.Element Three website: https://elementthree.comSmart Marketing blog: https://elementthree.com/blogCareers: https://elementthree.com/careers

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Martech

1:1 with TapClicks: Yahoo! Ad Tech [Video]

Like the experience you see? Click “SHOW MORE” for additional information:Get a Free 14 Day Trial: https://tapclicks.io/YTFreeTrialWebsite: https://www.tapclicks.comTwitter: https://twitter.com/TapClicksFacebook: https://www.facebook.com/TapClicks/Linkedin: https://www.linkedin.com/company/tapclicksOther videos you might like:First videoSecond videoDescription: