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ODSC Webinar | Leveraging External Data to Create a Competitive Go-To-Market Strategy [Video]

ODSC Webinar | Leveraging External Data to Create a Competitive Go-To-Market Strategy

External data can help organizations find a competitive edge through sales and marketing activities. By adding important context not found in internal data, you deepen your understanding of potential customers, get a more realistic estimate of your total addressable market (TAM), and improve KPIs across a number of sales and marketing activities.

Organizations need to update their Go-To-Market (GTM) strategies to include external data and data architectures need to evolve to better incorporate external data into data pipelines.

This webinar will cover:

The evolution of external data
New technologies that make external data more accessible
How to modernize your GTM strategies to include external data

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Campaign disconnect, multiple product lines, siloed teams, and complex governance are a special breed of challenges that Enterprise marketing functions know too well. Vanquishing these beastly challenges is critical to achieving Enterprise holy-grail - ABM marketing at scale and pipeline predictability.Where to begin your quest? Join Invertas Kathy Macchi, EVP Consulting Services, and Jessica Fewless, Client Partner, as they share the winning strategies that successful B2B Enterprise teams are using. Inverta has helped scores of Enterprises like WestRock and Procore. Theyll teach you how the best orgs drive team alignment and deliver customer-centric buying experiences that win deals. In this webinar you'll learn:Best practices to drive alignment across go-to-market teamsStrategies for building customer-centric, pipeline producing campaignsApproaches and results from successful Enterprise Marketing teams

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