ODSC Webinar | Leveraging External Data to Create a Competitive Go-To-Market Strategy [Video]

ODSC Webinar | Leveraging External Data to Create a Competitive Go-To-Market Strategy

External data can help organizations find a competitive edge through sales and marketing activities. By adding important context not found in internal data, you deepen your understanding of potential customers, get a more realistic estimate of your total addressable market (TAM), and improve KPIs across a number of sales and marketing activities.

Organizations need to update their Go-To-Market (GTM) strategies to include external data and data architectures need to evolve to better incorporate external data into data pipelines.

This webinar will cover:

The evolution of external data
New technologies that make external data more accessible
How to modernize your GTM strategies to include external data

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