External data can help organizations find a competitive edge through sales and marketing activities. By adding important context not found in internal data, you deepen your understanding of potential customers, get a more realistic estimate of your total addressable market (TAM), and improve KPIs across a number of sales and marketing activities.
Organizations need to update their Go-To-Market (GTM) strategies to include external data and data architectures need to evolve to better incorporate external data into data pipelines.
This webinar will cover:
The evolution of external data
New technologies that make external data more accessible
How to modernize your GTM strategies to include external data
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