LinkedIn is the most powerful professional social networking platform. It is a favorite among business marketing managers as it’s an indispensable marketing tool, especially when it comes to establishing B2B connections.
In this blog, Ignite Visibility Social Media Strategist Alexx Mattox describes LinkedIn’s excellent marketing features, including company pages, ads, and targeted groups, and how to directly connect to a global audience for increased leads and conversions.
LinkedIn is used by more than 135 million businesses and more than 330,000,000 registered users. With nearly half of marketing managers using LinkedIn to build new relationships with potential customers, the site allows you to convert more leads into actual revenue.
According to LinkedIn Expert, Wayne Breitbarth, nearly 76 percent of LinkedIn users found the site to be extremely beneficial for researching people and companies, producing an increase in face-to-face networking effectiveness for more than 41 percent of marketers.
Offering a diversity of tools at your fingertips, you’re able to generate a buzz about your …