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Modern Marketing and the AI Imperative [Video]

Artificial intelligence and machine learning have evolved from being cutting-edge technology to an essential part of every business's tool kit. In this webinar, Hive's Dan Calpin and Bain’s Laura Beaudin are joined by Northwestern University's Jim Lecinski to discuss how companies can use AI to market and advertise effectively, and the implications AI can have on teams, company culture, and business.

Jim’s new book, The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing, offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success―regardless of where their marketing organization is in the process.

Dan Calpin is the President of Hive, a former Bain partner, and an expert on how leading companies are leveraging AI to improve marketing intelligence, measurement, and effectiveness across areas including contextual advertising, brand safety/suitability, and sponsorships/branded content.

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Fun with Canva | Astro Marketing Webinar [Video]

I want to preface this by saying that this is not a paid or sponsored advertisement for Canva, nor is it an approved demo of how to use their software. This webinar topic was requested by one of our Marketing Suite subscribers. They wanted to know how I was creating images and content for our Image Library and Astro Templates. Well, I use Canva and I love it!Canva is highly intuitive, so it's very simple to create your own images and designs when needed. They also have a free version of their membership. Canva makes it very easy for content creators to share their designs with others as templates so those designs can then be imported and edited under other Canva accounts. Every month I share a new template consisting of pet holiday-themed images, and I add a link to this template to the Marketing Suite Template Library so our Marketing Suite subscribers have access to bonus content that they can brand with their own logos and info. I show exactly where I put these links in the webinar.Astro Marketing Webinar recorded September 15, 2021. Register for future webinars via https://www.astroloyalty.com/astro-webinar. Send in your requests for Webinar Topics to support@astroloyalty.com.Astro Loyalty Links:https://www.astroloyalty.com/https://www.facebook.com/astropetloyaltyhttps://www.instagram.com/astroloyalty/https://www.linkedin.com/company/astro-loyalty/https://twitter.com/Astro_Loyaltyhttps://blog.astroloyalty.com/blogBrands & their Loyalty Programs on Astro - https://secure.astroloyalty.com/astro.php?ld=1pHgiXkbZsBUGH3AWqg6%2BPGULwtpsBxMsGKVFSokTK8K