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In this episode of the Duct Tape Marketing Podcast, I interview Chase Buckner. Chase is the Director of Marketing at HighLevel, the all-in-one, white-label sales & marketing platform for agencies. Prior to joining the team at HighLevel, Chase and a partner built a full-service agency from scratch that grew to over 7-figures in ARR.Key Takeaway:Artificial intelligence and marketing automation isn’t something of the distant future anymore – and those who leverage these things today are seeing the benefits unfold. In this episode, I talk with Chase Buckner, Director of Marketing at HighLevel, about how businesses today can use marketing automation and artificial intelligence to their advantage to grow and scale.Questions I ask Chase Buckner:[1:32] What are some of the best ways you are seeing using the automation technology that’s available to us being used?[3:24] How do business owners deal with the communication channel overwhelm today?[5:07] How do we use AI without making it feel robotic?[6:56] What advantage is there to the business that responds immediately or at least very quickly?[8:37] I would suggest that SMS has actually become the preferred method of communication for a very large segment of the market and that if we’re not actually viewing that as a primary channel, we are probably missing out. What do you say to that idea?[12:35] How are you finding agencies really standing out and differentiating themselves today?[14:32] If I as an agency take the SaaS model – do I have to now have a support department for the clients that I bring on?[16:35] How can people think about automated ways to scale?[22:32] Where can people learn more about HighLevel and the work that you’re doing?More About Chase Buckner:Get a 14-Day HighLevel Free Trial – https://www.gohighlevel.com/Take The Marketing Assessment – https://www.marketingassessment.co/This episode of the Duct Tape Marketing Podcast is brought to you by:- The HubSpot Podcast Network https://www.hubspot.com/podcastnetwork- Semrush https://www.semrush.com/goLink to the full episode on the blog: https://ducttapemarketing.com/how-to-use-marketing-automation-to-your-advantage/
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Wondering what Adtech is and how it will impact our uses or technologies? In this Expert Insight Interview, we invite Don Moore (Chief Officer Executive and President of Hybrid Theory) to discuss everything about Adtech and its current practices.Don Moore = https://hybridtheory.com/https://salespop.net/SalesPOP!: A modern digital magazine, aimed at empowering sales leaders, sales management, sales professionals, and entrepreneurs to achieve success. As a multi-media platform, we bring you live sales expert interviews with top professionals giving you pro tips on how to be more successful in sales. ----------Thank you for watching this video – Please Share it. Leave your comments below….----------------🎯 Don't Forget to SUBSCRIBE to Our Channel! SalesPOP! https://www.youtube.com/c/salesPOP--------------------------------Where to follow and find more Sales Pro advice:➽ Sales Professional Interviews: https://salespop.net/media/sales-expert-insights-series/➽ SalesChats: https://salespop.net/media/saleschats/ ➽ Facebook: https://www.facebook.com/RealSalesPOP➽ Twitter: https://twitter.com/realsalespop➽ LinkedIn: https://www.linkedin.com/showcase/sales-pop/➥➥➥ Check Out Some of Our Previous videos! ➥➥➥ ❤️ The Challenge of Finding Your Purpose with Drexwell Seymour↘️ https://youtu.be/WhXR70eiTGk❤️How To Live And Lead On Purpose with Amy Wong↘️ https://youtu.be/LcZU00zvqnU❤️ How We Can Use Cognitive Science To Design Better Brand Experiences with Sandeep Dayal↘️ https://youtu.be/1-8j8Cz2NpI❤️ How to Pivot In Your Career Successfully with Nick Collins↘️ https://youtu.be/lorH8_7tMzA❤️ How To Stop Insanity From Less Than Five-Star Employees with Danielle Mulvey↘️ https://youtu.be/RP60m1nRqRI#salesinterview #adtech#DonMoore