Mailchimp multiple list management is a thing because most MailChimp customers don’t know how to organize their account.
Instead of creating Groups, most MailChimp subscribers create Lists, which causes a couple issues.
1. MailChimp charges per subscriber, and by creating multiple lists instead of one Master list, you run the risk of overpaying for MailChimp.
2. If you are sending campaigns to multiple lists, you run the risk of sending the same campaign multiple times to the same subscriber. That’s annoying.
So, the best MailChimp practice is to establish one Master List with multiple groups to avoid these issues. And that’s what we’re going to do in this tutorial.
How To Organize MailChimp: Preparing For a List Import
To start, we’ll need to identify our lists and groups.
1. Identify Master List 2. Identify List to import 3. Identify any Groups within that list (if there are groups, you’ll need to export each list individually and create the same …