Keyword selection and optimization offer a number of benefits only if done right. No content and search engine optimization strategy is complete without the effective use of keywords.
They have been around since the advent of the internet and they still have a large part to play in ranking websites moving forward.
Keywords help with many other things such as email marketing, PPC, new product and services research, and assessing your competition, etc.
However, it is becoming increasingly difficult to choose the right keywords due to stiffening competition and regular changes introduced by Google to its algorithms.
The search guidelines and behaviors have changed a lot over the years and they are still evolving.
Gone are the days when you would stuff the content with your keywords and artificially push the website to the top of the search engines.
It is imperative for you to understand the current search environment and how keywords work …