Content Marketing & SEO

Keyword Research Tutorial for BEGINNERS | Keyword Research For SEO 2023 | SEO Tutorial For Beginners [Video]

Keyword Research Tutorial for BEGINNERS | Keyword Research For SEO 2023 | SEO Tutorial For Beginners

Thank you to Mugshot Bot for sponsoring this video. You can check them out at

Back to this keyword research tutorial for beginners! This is your DEFINITIVE guide to keyword research. This is your super simple keyword research tutorial for beginners. This keyword research video will walk you through everything beginners need to know about keyword research — and how to rank on Google using keyword research.

Keyword research is a really important part of any SEO effort, so I wanted to make this keyword research tutorial for beginners as simple and clear as I could. I assume you know nothing and go from there.

I used SEMRUSH as my keyword research tool. Semrush isn’t free, but it does have a free trial (link: and in my opinion? It’s worth the money. I was not paid by Semrush to make this video, but I did get free access to it while I was working on researching the tool.

To get started with your free trial, you can use this link:

This video is about: keyword tool, keyword generator, keyword research tool free, how to do keyword research for youtube, google keyword research, how to do keyword research for blog, best free keyword research tool, keyword planner, keyword research tips, keyword research youtube, keyword research tutorial, the beginner’s guide to keyword research, how to use keywords for research, how to do keyword research for free

-ECHO by Alexander Nakarada (
Licensed under Creative Commons BY Attribution 4.0 License
-vLate Evening by NIKI @lukyanovnikita

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Content Marketing & SEO

How is Ranking Different When Comparing PPC vs SEO? | SEO Tips [Video]

In today's Daily SEO Tips video, I'm going to discuss how ranking is different when comparing PPC vs SEO. If you have any SEO questions, make sure to watch one of my other videos for more SEO tips. If you thought this video was helpful, click that subscribe for more SEO tips. #seotips #searchengineoptimization How is ranking different from PPC to SEO? Welcome to Casey's SEO. So there are two different ways that PPC ranking, and SEO is different. The first reason is PPC is all budget based in a way, so the more competitive your keyword is, the more you are going to have to pay in order to rank, let's say, number one or number two on the first page of Google. But there's a little bit more to that.You need an optimized page that goes along with the keywords from the ad in order to get a higher optimization score, which in the long run should bring your PPC clicks and budget down just a little bit to be more optimized. So you cannot just throw out a huge number and expect to be number one on Google. You have to optimize that page and increase your optimization score and a bunch of other little things that a PPC specialist would better explain than me. But now, on the SEO side, in order to rank higher in SEO, you have to optimize the page, you have to have good content, you have back links going to that page, and you have to be an authoritative site in that niche. So there's a little bit more going on with SEO than PPC.So if you want to rank higher in Google, the fastest and easiest way is to create an ad campaign. Create a specific page based on that ad, throw some money at it, and do the recommendations that Google will tell you in order to get a higher score. And that should make you rank higher in Google with the lowest cost, but it will cost compared to SEO. If you're doing it yourself, it will take a lot longer, but in a less competitive niche, you should be able to rank higher quicker. Now, if you are in, let's say, the SEO industry, in order to get one of your pages on the first page of Google, it's going to be very difficult and take a little bit more time.If you would go through and just type in SEO and Google, which is a very generic term, you're going to see companies that have been around for a very long time and have put in a lot of work, and that's just really how it goes. But they should maintain that position for a long time. And if they start to slip a little bit and they can go back and look at what changes they need to make and hopefully bring them back up to where they currently were. So if you guys are looking for fast results, PPC, if you're looking for slower, more consistent results, you can go ahead and look at SEO. So if you guys have any more questions or comments, please let me know.And make sure to hit the subscribe button for more SEO tips.