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Intelligence: Leveraging Social Media For Customer Acquisition [Video]

For a tiny, emerging nation in Southeast Asia, the Philippines’ connectivity to social media and the Internet remains unparalleled.

The Philippines is still one of the top countries on social media, clocking in at 76 million users this year. Time spent daily on social media also soared in the Philippines, with the country spending the most time checking their accounts at 4 hours and 12 minutes, the fourth straight year it’s topped the list. We’re also apparently on our phones a lot: 67 percent of online Filipinos access social media on their phone, higher than the global average of 42 percent.

All that time spent on the Internet is not just for social media though. E-commerce activity in the country grew as well, with 48.9 million users buying their goods online, generating a revenue of $970 million, or P51 billion. Strides in Internet habits have grown just as Internet speeds have risen from 15.19 mbps to …

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