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HPE delivers cross-industry solutions through democratized data [Video]

Unprecedented disruption to the workplace has caused industries to rethink their processes from top to bottom.

The lines between industries are blurring: Financial institutions look toward retail for clues about customer service, the automotive industry is adapting user controls from video games, and every big tech company wants to offer payment services. Instead of reinforcing industry siloes, they are trying to learn from each other. At the center of this transformation is data.

“Companies have the ability to take advantage of that data, and they’re trying to serve their customers even better. That’s opening up these new doors,” said Brad Schlagenhauf (pictured, right), director of global industry and sustainability marketing at Hewlett Packard Enterprise Co. “Companies want to be able to take advantage of the data wherever it is. If it’s the edge, on a factory floor, if it’s patient data … you want to handle it where it is.”

Schlagenhauf and Andy Hochhalter(pictured, left), …

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B2B Sales & Marketing: As Easy As ABX for Demand Generation [Video]

In this session from B2BMX Next Level ABM, Damien Swendsen and Lisa Smith from InsideView (a Demandbase company) share how their teams work alongside each other to target the right accounts, engage every member of the buying committee, and build long-term customer relationships all on the foundation of great B2B data.