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Online Advertising

How YouTube Advertising Works [Video]

How YouTube Advertising Works

In the last month YouTube advertising has changed on their advertising platform. YouTube has decided to remove keywords from it’s targeting criteria.

Initially this sounded like a bad thing because keyword research has been the foundation for finding prospects, clients and customers,

however Jon Penberthy and many others, myself included believe that YouTube wouldn’t do this if it would hurt their platform.

Find out what is in store and how you can take advantage of the changes,.

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Categories
Online Advertising

B2B Sales & Marketing: As Easy As ABX for Demand Generation [Video]

In this session from B2BMX Next Level ABM, Damien Swendsen and Lisa Smith from InsideView (a Demandbase company) share how their teams work alongside each other to target the right accounts, engage every member of the buying committee, and build long-term customer relationships all on the foundation of great B2B data.