In this video, we’ll go over campaign benchmarking in Mailchimp, so you can better understand what’s working and what you may need to improve when it comes to your email marketing.
In Mailchimp, the campaign benchmarking feature uses advanced data science to compare your email performance with that of your peers. Hundreds of millions of emails are sent in Mailchimp every day, and are analyzed to determine the average open rate, click rate, and unsubscribes.
This data is then used to develop personalized benchmarks for users who share certain industry and audience characteristics.
For more information on campaign benchmarking, check out our guides and tutorials.
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