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Video Marketing

How to think about video ad sequencing [Video]

How to think about video ad sequencing

Brian Becker, global product lead on YouTube targeting, explains why video ad sequencing is such a helpful tool in your YouTube marketing planning. He also explains the most effective narrative templates to use in your sequenced ads. Video ad sequencing has been shown to drive up to 74% lift in ad recall.

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CRM Video Marketing

The Philippines is still one of the top countries on social media, clocking in at 76 million users this year. Time spent daily on social media also soared in the Philippines, with the country spending the most time checking their accounts at 4 hours and 12 minutes, the fourth straight year its topped the list. Were also apparently on our phones a lot: 67 percent of online Filipinos access social media on their phone, higher than the global average of 42 percent.

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Video Marketing

YouTube Marketing for LawyersCall For Consultation | (800) 587-0366 | www.GreatLawFirmLeads.comVideo on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving new client acquisition.And in this new world of social media, video content reigns supreme.Why Invest in Video on Social Media#1: It Gets More Exposure (+ More Engagement!)Why Invest in Video on Social Media #2: It Has a Longer Shelf LifeWhy Brands Should Invest in Video #3: It’s Growing in Popularity Across All ChannelsWhy Invest in Video on Social Media #4: It Appeals to a Gen Z AudienceWhy Invest in Video on Social Media #5: It Can Reach Audiences Across Multiple PlatformsWhy Invest in Video on Social Media #6: It’s a More Personable Way to Engage with Your AudienceWhy Invest in Video on Social Media #7: It’s a Powerful Sales Tool - If a picture can tell a thousand words, a video is worth at least a million.A study from Forrester Research reveals video is 50 times more likely to achieve organic page ranks in Google than plain text results.Part of this is because there is less competition among video than there is plain text, so it’s easier to rank well with video.On average, video content had an 11,000 to 1 chance of making it to the first page on Google, which doesn’t sound that impressive.But, in comparison to the 500,000 to 1 odds of the same for text-based content, it becomes much more attractive.WE GET YOUR VIDEOS ON PAGE ONE OF GOOGLE OR YOU DON'T PAYImproves engagement with your target audience with VIDEOPersuades potential clients that you’re the right law firm for the job93% of all US Desk Top Queries were handled by Google (source: Statista)YOU NEED TO BE FOUND ON GOOGLEVideo Search Results Have a Higher Click-through RateBeyond video helping sites rank, the video also allows people to click on results and go to your website.When compared to click through rates on plain text-based content, video click-through is 41% higher, so you’re getting more traffic to your website, increased brand awareness, and a better return on investment on your content creation efforts.WE DO ALL OF THE VIDEO CREATION FOR YOUR LAW FIRM!A recent survey showed that 54% of legal consumers consider a law firm’s social media activity when sourcing their attorney, with 40% saying that an attorney’s presence (or absence) on social media is part of their decision funnel.Facebook has 2.8 BILLION monthly active users.Twitter now has 126 Million DAILY active users.LinkedIn has 700 Million users.I was on a conference call this week with other legal marketing professionals. Another marketer brought up the fact that AFTER someone finds you on Google, 72% of people will check your Social Channels.Do your Social Channels qualify you as an expert in your practice areas.My clients are exactly that!For More Information call (800) 587-0366or visit us online at www.GreatLawFirmLeads.com