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Martech

How to set up employee resource groups [Video]

Yesterday’s story on advancement for Black professionals in martech, and tech in general, referred to employee resource groups (ERGs). Teresa Barreira said, “Supporting and funding employee resource groups for Black employees is a strong way to demonstrate a commitment to creating and sustaining racial equity in the workplace.” 

True enough, but ERGs can also be deployed to support other groups within the workforce—women and LGBTQ staff are obvious examples. While many companies are developing ERGs, we still find that it’s a new concept to some people. Here are some guidelines on how to set them up.

This is really important, and easily overlooked. ERGs are not forums for management to instruct employees in how best to advance their interests. Maybe the initial idea comes from management, but the shape and format of the ERG should come from the ground up. Remember what the “E” stands for.

Having said that, there’s …

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Martech

The Concept of COUNT VECTORS in ML & NLP [Video]

What is the concept of Count Vectors in Machine Learning and Natural Language processing and how can we use it to find related blog posts is what we discussed in this video

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Martech

Martechvibe Dialogues with Sprinklr [Video]

The rise of modern digital and social channels has transformed the customer journey — creating an infinitely more interactive, immediate, and personalized path. Why is it important for brands to focus now on Customer Experience Management (CXM)? Haitham ElKhatib, Divisional Vice President at Sprinklr joins us on this episode of Martechvibe Dialogues. He speaks about unified CXM and how brands that capture digital customer insights and bring the voice of the customer into the heart of the enterprise can and will stand out from the competition. #cxm #customerexperience #customermarketing

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Martech

Elon Musk's Tesla Referral Program- $0 Marketing Budget Strategy- Customer Experience& Word of Mouth [Video]

$0 Marketing Budget! How on earth is it possible? Marketing through Creating an attractive Customer Experience and Referral Programs in order to generate Word of Mouth and gain Press Attention. This is Tesla's Marketing Strategy! In this video I am gonna step through exclusively how Tesla is implementing its zero dollar budget marketing strategy through customer experience pillar and explain some of the methods Elon Musk is using to market Tesla’s products through its referral program. It’s Mohsen Karami here, from Business Talk Channel (BTC), where you can enhance your business knowledge about the latest trends, Martech lessons and strategy insights.If you are new here, make sure you click the subscribe button and make sure to hit the bell, because that way you really gonna get all the notifications and don’t forget to click the links I mention during the video. So let’s jump into it.