How to Measure Marketing Automation ROI & Results [Video]

How to Measure Marketing Automation ROI & Results

If you think of marketing automation as an investment, then like any investment it’s important for it to pay a return.

The most obvious area that marketing automation ROI pays is in new leads, or new sales, but that’s far from the only way automation can serve your business.

In this video we’re going to look at direct and indirect ways that automation can improve or enhance the experience you’re creating, save you time, or grow your business.

1:06 – Direct ROI
1:44 – Indirect ROI
2:37 – Measuring customer experience
3:28 – Boosting your confidence
4:56 – Time savings

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