Facebook is doubling down on video.
In fact, 32 billion views per day on Facebook.
That’s a mind-blowing statistic, right?
The implications for content marketers and social media managers is clear. We need to be investing in video content.
But, if you’re not a professional videographer, then how do you get started?
That’s what we’ll cover in this post.
Why Should You Care About Facebook Video?
The amount of video watched on Facebook is hard to ignore.
That isn’t the only reason why video is important on Facebook, though.
There’s also the issue of declining organic reach on the platform. The newsfeed algorithm now makes it harder to earn high organic reach. If video content is particularly popular, however, then there may be an opportunity for content creators to capitalize.
If you weren’t feeling the urgency to get started before, you should be now.
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