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Marketing Automation

How this Marketing leader uses HubSpot as a foundation for his strategy [Video]

How this Marketing leader uses HubSpot as a foundation for his strategy

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Marketing Automation

Pardot Zero to Hero Workshop Part-7 [Video]

Pardot is a lead generation and nurturing system. You’ve heard the axiom, "Right Place, Right Time". With Pardot, you can be confident that you’re communicating with the right person at the right time with the right tone. This 8 day workshop will include everything about Pardot with detailed demos wherever applicable. The workshop is planned in detailed exercise manner so that it helps Trailblazers understand everything from scratch about Pardot. We have an amazing lineup of Marketing Champions to cover the exercises and offer their guidance.Part-7: Exercise 23 - Setup Prospect Grading Exercise 24 - Create an Engagement Program Exercise 25 - Test and Start the Engagement Program Exercise 26 - Edit Engagement Program

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Marketing Automation

"How has data science transformed marketing?" with Sarah Safri, CMO of TX Markets - TX Conf TV 2021 [Video]

If you think marketing is mostly about branding, logos, colours and messaging, think again. The days is more about applying data models to make predictions that help steer online marketing campaigns. In this conversation with Sarah Safri, we gain insights about the importance of data science in her team's composition and work.#txconference #datascience #marketing

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Marketing Automation

This episode features Anthony Lombardo, Senior Marketing Strategist & Technologist at Commvault. Anthony talks about the benefits of adopting a data-driven marketing approach, what checkpoints to be considered and why companies struggle while implementing data-driven marketing plans.#digitalinnovation #digitallife #businesspodcast #technology #marketing #podcast #tkxelSoundcloud: https://soundcloud.com/bettertech​Instagram: https://www.instagram.com/tkxelofficial/Website: https://www.tkxel.com/podcast/​Anchor: https://anchor.fm/bettertech​00:03 Startup and speaker Introduction02:46 Purposes of data driven marketing 04:26 Pros and cons of data driven marketing campaign17:20 Framework for setting up data driven campaign29:44 Struggles during the campign and Marketing automation 10:01 Key points for new startups and entrepreneurs

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Marketing Automation

As a nonprofit, maximizing your impact with limited resources can be challenging. By automating core functions such as fundraising, donor management, payroll, and volunteer recruitment, you can plan ahead to achieve your goals. Smartly designed automation lets your marketing team work with improved data to create stronger messages and better analyze their impact.Join Aplusify’s COO, Neeraj Garg, to discover how marketing automation can boost nonprofits’ marketing efforts while saving you valuable time.After this webinar, you will learn:Why nonprofit organizations need marketing automation5 ways to leverage marketing automationHow to streamline your current strategy with automationWho should attend:Executive DirectorsChief Executive Officers (CEOs)Chief Marketing Officers (CMOs)Chief Technology Officers (CTOs)Chief Information Officers (CIOs)Chief Financial Officers (CFOs)IT DirectorsSalesforce SuperusersSalesforce AdministratorsDatabase SpecialistsMarketing DirectorsMembership DirectorsSPEAKERS/MODERATORS Speaker:Neeraj Garg, COO, Aplusify LogoConnect on LinkedInFor 20 years, Neeraj has worked alongside a multitalented team to help associations and nonprofits drive digital transformation within their organization, enabling them to be more innovative, agile, and donor/member-centric. As Aplusify’s COO, he leads an internal task force that shares lessons learned, best practices, and useful applications specifically related to associations and nonprofits. With 200+ developers by his side, Neeraj provides clients with the resources and capacity to power up their teams.