Email Marketing

How Fortnite changed the way video games were marketed [Video]

The fundamentals of Growth

Before we get into Fortnite, let's take a quick look at a classic growth funnel:

First up, Awareness. This is about getting the word out there. Ads, cold emails, flyers, whatever it takes. Next, Conversion is about turning these passers-by into customers. Retention is giving customers a good time so they keep paying you. Referral is when your customers become fans and start selling your own product for you. And finally, Growth is what happens if you can get all four steps working.

Before Fortnite

Now, before Fortnite came along, 99% of video games companies had a “top-down” approach to growth. Awareness was the number one priority and nothing else really mattered.

Take a look at this graph showing interest over time of two of the biggest games of 2018:

They'd all splash the cash on a huge launch, sell 500 million dollars worth in the first week (85% of total sales), toast …

Watch/Read More
Email Marketing

Canva makes it simple to design an awesome image using their array of tools and pre-created elements. And with Canva in AWeber, you can add those designs to your email or landing page in just a few clicks. AWeber is on a mission to help small businesses make a big impact. Our powerful marketing software makes it easy for you to build deeper relationships with your audience while growing your business.Subscribe to be the first to know when new marketing tips & how-to videos are added: AWeber has the tools you need to make promoting your business a breeze.~ Email Marketing~ Professional Templates~ Email Automation~ Landing Pages~ Web Push Notifications~ 24/7 Live Customer Support ~ Design with CanvaGet started with a free account today: a customer? Join our supportive community of more than 4,000 entrepreneurs (and growing!) on Facebook: