WHITE PLAINS, N.Y. — Heineken Light is putting its money where its mouth is. The beer brand is offering a money-back guarantee to adult consumers who try a Heineken Light.
To get the message across, Heineken is partnering for the second year with actor Neil Patrick Harris on a new commercial and digital video that bring the offer to life in a humorous way.
“What we’re saying in the new creative is pretty simple: Heineken Light is a great-tasting light beer,” said Harris. “But if you’re crazy enough to not agree, Heineken will give you your money back.”
The money-back offer follows the 2014 World Beer Championships announcement of Heineken Light as the “Best Tasting Low Calorie Lager” for the second year running. The beer was reformulated in 2013, according to the company.
“At Heineken, we believe that you don’t need to sacrifice taste when drinking a light beer,” said …