The EU SME Centre, in collaboration with the Danish Chamber of Commerce in China, invites you to join this session on Omni-Channel Marketing Automation in China. Under the background of decreasing dividend of Internet traffic, MarTech has gradually become the focus of many enterprises. MarTech aggregates and manages the data of different business systems in the process of business operation, so as to establish a set of effective data assets, which bringing new opportunities for digital transformation and innovation. What you will learn from the session Trends & Difficulties in the digital transformation of enterprises in ChinaMake full use of corporate data asset and marketing technology, to attract new customers and optimize conversion rate;Find effective ways to accelerate up-selling and cross-selling, marketing team transforming from cost-oriented to profit-oriented;Best practices.ARE YOU READY FOR CHINA? TAKE THE SHORT QUIZ AND FIND THE ANSWER! (https://sdt.eusmecentre.org.cn/)The EU SME Centre's online Self-diagnosis Tool (SDT) will allow you to gauge your readiness in developing your business strategy in China. It will enable you to assess whether you are heading in the right direction, and provide further guidance and support through a tailor-made list of good practices, additional readings, case studies and FAQs.Contact us:If you have any follow-up questions regarding the topic, please send an email to firstname.lastname@example.org or ASK-THE-EXPERT https://www.eusmecentre.org.cn/expert.Disclaimer: The EU SME Centre is a project funded by the European Union. This recording was produced with the financial support of the European Union. Its content are the sole responsibility of EU SME Centre and do not necessarily reflect the views of the European Union.