In this online webinar, Adam Lyness will show that when it comes to creating a competitive advantage through innovation, established companies have major advantages. They are already domain experts, they have deep knowledge of their target market and they have customers.Adam Lyness is a Co-Founder and Business Development Manager at Intranel, a custom software and hardware development company based in Christchurch, New Zealand. * * * * *00:00 - Introduction02:52 - Agenda03:31 - What is innovation?04:45 - Why innovate?05:24 - Innovation advantages for established businesses06:56 - What stops businesses from innovating effectively?07:37 - What is the challenge with innovation?10:00 - Think like a start-up10:27 - Figure out what innovation means to you11:36 - Types of innovation 12:40 - Build your idea's engine14:14 - How to evaluate opportunities?14:50 - Spinning up an innovation project16:40 - OK, so MVP then?17:46 - Financial support?18:36 - This could be a great way to fix our entire IT system! (No, it's not.)19:12 - Don't forget about marketing20:54 - Learn, iterate, measure21:40 - Build your dream team23:06 - Yay, we've built a prototype, now what?24:09 - Ah damn. Turns out it was a s**t idea24:54 - Whoa, we're onto something!25:15 - Summary26:44 - Q&A* * * * *Thank you for joining our webinar! If you want to discuss your tech projects or get advice on innovation opportunities, please contact Adam at adam@intranel.comWebsite: https://intranel.comLinkedIn: https://www.linkedin.com/company/intranel