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Marketing Automation

Fiona Thompson – Trusted Faces [Video]

“For people to trust something they need to be able to understand it.”

That’s why simplifying the requisite detail of financial services products for customers is an ongoing mission at Suncorp. “We aim to make them as accessible as possible to help people understand what they’re buying from us.”

Fiona believes customers often don’t take in the detail of a policy until they need it, and that generates a level of mistrust over whether a policy will deliver the outcome the policyholder intended.

“For me there’s a second layer around trust, because as an organisation you must deliver not only your promises, but also to your customers’ expectations. You lose trust if it doesn’t meet what the customer thought they were buying.”

Product disclosure statements are a big part of the simplification story, Fiona insists, but not necessarily in fine print. They can be visual.

It’s also about easy website …

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Marketing Automation

Anchin Yishal - አንቺን ይሻል - New Ethiopian Music 2022 (Kuncho Tube) [Video]

Anchin Yishal - አንቺን ይሻል - New Ethiopian Music 2022 (Kuncho Tube)What is Email Marketing?Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list. Its high ROI makes it crucial to most businesses’ overall inbound strategy.Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization. 🆕 This may sound time-consuming, but marketing automation handles most of the heavy lifting for you. In the long run, a well-designed email marketing strategy not only drives sales, but helps build a community around your brand.

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Marketing Automation

How to Test Pardot Form Handlers (Before They Are Connected to a Form Endpoint) [Video]

#pardot #emailmarketing #emailmarketingcampaign #MCAEIn this episode, Ben LaMothe, Pardot Solutions Architect, shows us how to test Pardot form handlers before you connect them to a form endpoint.Explore additional Pardot Resources Here: https://resources.demandgen.com/pardot* Learn More About Us * Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you'll learn the leading marketing and sales technologies as well as the latest marketing strategies, best practices, and tools used by modern marketing practitioners. We regularly feature marketing solutions from Adobe, Salesforce, Microsoft, Oracle, HubSpot, to DemandBase, 6Sense, ZoomInfo, Sendoso, and more. Be sure to watch the episodes about our holistic model for digital transformation, known as the D3 Methodology. DemandGen TV is brought to you by the Demand Generation Group at BDO Digital, an award-winning digital transformation consultancy that provides strategic guidance and hands-on services to marketers around the world. We’re committed to keeping you up to date on the latest trends taking place in marketing. Be sure to subscribe and turn on notifications so you never miss an episode! * Learn More About Our Services * Need help driving growth and digital transformation in your organization? Check out BDO Digital’s services here: https://bit.ly/3gkmIhm * Check out these other resources * BDO Digital’s Resources Hub: https://bit.ly/2N3myz1 BDO Digital’s Blog: https://bit.ly/3cVwnt9 DemandGen Radio Podcast: https://bit.ly/3dSEhEZ Manufacturing Demand book: https://bit.ly/37zkhVw