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Martech

et catalyse: ET Catalyse – Episode 20: Has performance-led digital marketing killed creativity? – The Economic Times Video [Video]

In the latest episode of ET Catalyse 2.0, FMCG marketers address the polarising question – ‘Is increasing focus on ROI and performance marketing killing the opportunity for creative and memorable advertising?’. Deepak Ajwani, Editor at ET Digital; speaks to Damyant Singh Khanoria, Chief Marketing Officer at Oppo India; and Vineet Sharma, VP – Marketing & New Business Development, South Asia at AB Inbev India; on their take on the role of creativity in today’s advertising landscape, and the consequences of having an ‘ROI’ focussed approach in marketing. ET Catalyse provides a platform for in-depth conversations and associations with some of the most notable names in advertising, marketing, technology, and digital media.

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Martech

The Concept of COUNT VECTORS in ML & NLP [Video]

What is the concept of Count Vectors in Machine Learning and Natural Language processing and how can we use it to find related blog posts is what we discussed in this video

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Martech

Martechvibe Dialogues with Sprinklr [Video]

The rise of modern digital and social channels has transformed the customer journey — creating an infinitely more interactive, immediate, and personalized path. Why is it important for brands to focus now on Customer Experience Management (CXM)? Haitham ElKhatib, Divisional Vice President at Sprinklr joins us on this episode of Martechvibe Dialogues. He speaks about unified CXM and how brands that capture digital customer insights and bring the voice of the customer into the heart of the enterprise can and will stand out from the competition. #cxm #customerexperience #customermarketing

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Martech

Elon Musk's Tesla Referral Program- $0 Marketing Budget Strategy- Customer Experience& Word of Mouth [Video]

$0 Marketing Budget! How on earth is it possible? Marketing through Creating an attractive Customer Experience and Referral Programs in order to generate Word of Mouth and gain Press Attention. This is Tesla's Marketing Strategy! In this video I am gonna step through exclusively how Tesla is implementing its zero dollar budget marketing strategy through customer experience pillar and explain some of the methods Elon Musk is using to market Tesla’s products through its referral program. It’s Mohsen Karami here, from Business Talk Channel (BTC), where you can enhance your business knowledge about the latest trends, Martech lessons and strategy insights.If you are new here, make sure you click the subscribe button and make sure to hit the bell, because that way you really gonna get all the notifications and don’t forget to click the links I mention during the video. So let’s jump into it.