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Email Marketing Metrics You Need to Optimize [Video]

In this article, you will learn about 1) the basics of email marketing and its associated metrics and 2) a detailed analysis of the email marketing metrics (e.g. sending, opening, clicks, conversions).

ON EMAIL MARKETING METRICS

Brief description of email marketing

Email marketing is a direct marketing technique that utilizes commercial emails as the preferred medium for  promotion of products and services to a group of existing and potential customers.

The emails sent are intended to perform the following primary objectives:

  1. Communicate valuable information about your product or service.
  2. Create new opportunities for business.
  3. Create brand awareness among potential customers and strengthen brand loyalty among existing customers.
  4. Initiate sales propositions.
  5. Forge strong and long-term business relationships with your clients.

Of course, all the information that your marketing department communicates to your target audience has to be accurate and relevant.

[slideshare id=48445083&doc=emailmarketing101strategyfinal-150521165241-lva1-app6892&w=640&h=330]

Now, why is monitoring email marketing metrics so important?

Simply put, email is arguably THE most important marketing tool of this era.

Top management heavily relies on accurate …

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AWeber Updates - August 2021 [Video]

AWeber landing pages just got better with pre-built templates designed to solicit donations for your next big projectAWeber is on a mission to help small businesses make a big impact. Our powerful marketing software makes it easy for you to build deeper relationships with your audience while growing your business.Subscribe to be the first to know when new marketing tips & how-to videos are added: http://www.youtube.com/subscription_center?add_user=emailmarketing AWeber has the tools you need to make promoting your business a breeze.~ Email Marketing~ Professional Templates~ Email Automation~ Landing Pages~ Web Push Notifications~ 24/7 Live Customer Support ~ Design with CanvaGet started with a free account today: https://bit.ly/3iDh3aOAlready a customer? Join our supportive community of more than 4,000 entrepreneurs (and growing!) on Facebook: https://www.facebook.com/groups/awebercommunity/