ON EMAIL MARKETING METRICS
Brief description of email marketing
Email marketing is a direct marketing technique that utilizes commercial emails as the preferred medium for promotion of products and services to a group of existing and potential customers.
The emails sent are intended to perform the following primary objectives:
- Communicate valuable information about your product or service.
- Create new opportunities for business.
- Create brand awareness among potential customers and strengthen brand loyalty among existing customers.
- Initiate sales propositions.
- Forge strong and long-term business relationships with your clients.
Of course, all the information that your marketing department communicates to your target audience has to be accurate and relevant.
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Now, why is monitoring email marketing metrics so important?
Simply put, email is arguably THE most important marketing tool of this era.
Top management heavily relies on accurate …