Email Marketing for the Mobile World [Video]

Email Marketing is accepted as one of the most popular ways to reach, engage and convert customers. With over 50% of emails being opened on mobile devices, it is essential to learn how to leverage email marketing effectively for mobile.

This webinar focuses on the following:

  • Fundamentals of email marketing
  • Build your email database
  • Create eye-catching emailers that succeed on mobile (without professional help)
  • Create effective email content
  • Setup, send and measure your success through analytics
  • Q&A

Fundamentals of email marketing

Simply put, email marketing is a cost-effective way to reach customers in a place they visit the most – their inbox. McKinsey 2014 states that email is nearly 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers, while DMA 2013 states that 66% of consumers have made a purchase as a result of an email marketing message. According to a 2014 Constant Contact survey, businesses that use multiple channels in conjunction with email reported more customer …

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