This video introduces how email marketing can assist Clinical Trials Networks (CTNs) with their communications and marketing activities.
The Australian Clinical Trials Alliance (ACTA) is providing advice to assist CTNs in developing communications and marketing strategies or guidelines. The generic advice provided by ACTA should be considered and applied by each CTN considering their specific requirements as well as relevant laws and regulations.
ACTA acknowledge the contributions of CTN members and members of ACTA’s Efficient and Effective CTNs Reference Group in the preparation, development and review of this resource. We would like to thank Australasian Gastro-Intestinal Trials Group (AGITG), PC4 and PRAXIS Australia for sharing their documents that were considered when drafting this and other resources. We also wish to acknowledge the assistance of IPM Media.
ACTA gratefully acknowledges the invaluable support and contributions from its Members and operational funding from the Australian Government’s Medical Research Future Fund.