Email Marketing

Ecommerce: The “Talking Things” Email (Email That Perfectly Marries Promotion & Content) w/Allan Ngo [Video]

Ecommerce: The “Talking Things” Email (Email That Perfectly Marries Promotion & Content) w/Allan Ngo

I ended up interviewing Allan for my Ecommerce Newsletter & YouTube channel due to a cold email he sent me.

The cold email was so good that I had to invite him on to share some information about what he coined as the “Talking Things” email.

I’m so glad he reached out because he overdelivered in this episode.

The “Talking Things” email is super interesting and applicable to most verticals (ecommerce, Shopify stores, info products, SaaS, and so on).

Here’s the cold email he sent me:

“Hi Chase,

Recently discovered your podcast and got to listen to the episode “How Email & SMS Work Together With Chase Dimond & Bea Doheny”. This episode is a real gem!

Never thought of using SMS for marketing. Everything you and Bea shared are really interesting, especially the ones for fun and engagement like the Friday song list and mood scale.

I shared this episode to my company team and we’re planning to try some of the ideas via Facebook DM to see how it goes. Thanks for sharing this golden nugget on your podcast! It’s really helpful and unique.

This all led me to your Instagram and I must say..I’m a fan. Really like that your Instagram is full of bite-size and easy-to-do tips. I have to admit though..I may have watched more of Shay’s video than yours. She kinda reminds me of my daughter when she was still a baby.

With the golden nugget I’ve gotten from you, I would like to give back to you and your community. Recently, we’ve been exploring the possibility of collaborating with fellow email marketers and online businesses

Would you be interested in working together on a podcast episode? Perhaps I can share a few simple steps on how to write an engaging welcome sequence for new leads. These steps will help your audience easily combine promotion and nurture content in one email.

We can share the podcast to our email list of over 11k subscribers and our socials to help spread the word.

Are you open to exploring something like this?


I hope you enjoy this episode!

You can check out Allan’s website here and grab the free subject lines guide he mentioned:

#ecommerce #email #marketing #emailmarketing #content #promotion #coldemail #ecom #shopify #sms #chasedimond

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Email Marketing

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