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Digital marketing tools – Linkfire and attribution :: Music Ally China :: Digital Summit 2021 [Video]

Digital marketing tools – Linkfire and attribution :: Music Ally China :: Digital Summit 2021

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Jeppe Faurfelt teaches us how to use Linkfire, one of the the music industry’s top platform for creating smartlinks and capturing fan data.

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Martech

Social media marketing tools provided by Mega trx team [Video]

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Martech

The Age of Moment: What it Means for Customer Data and Marketing Technology ft. Forrester [Video]

Watch the full event - https://www.treasuredata.com/digital-shift/?utm_source=treasuredata&utm_medium=youtube&utm_campaign=postpromoCustomer data is essential to nearly every department in your organization. Yet marketing professionals responsible for their firm’s martech strategy often miss the opportunity to shape how their firm uses technology and data to win, serve, and retain customers.In this session, join Joe Stanhope, Vice President and Principal Analyst, Forrester Research as he explores the changing landscape of customer data and marketing technology, their impact on digital transformation, and what marketers need to deliver moments that matter most to the customer.Featuring:Joe Stanhope, Vice President and Principal Analyst, Forrester Research

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Martech

On Monday, September 28th, 2020 the Lewis College of Business and Brad D. Smith Schools of Business in association with the Brad D. Smith Business Incubator and the Center for Entrepreneurship and Innovation (iCenter) hosted the seventh virtual webinar of the Herd Insights Small Business Webinar series. The webinar was titled “The New Decade of Marketing” and featured Kipp Bodnar, HubSpot Chief Marketing Officer, and Marshall University Alumnus. The conversation was facilitated by Dr. Ben Eng, Associate Professor of Marketing and Entrepreneurship and Tricia Ball, Executive Director of the iCenter, and Associate Director of the Brad D. Smith Business Incubator and iCenter.Dr. Eng introduced Kipp Bondar as a graduate of Marshall University majoring in public relations and the CMO of HubSpot, a company known for empowering businesses with inbound marketing technology. Kipp Bodnar reflected on his Marshall University experience and his major learning that having a strong conviction can lead to success. In Bondar’s case, it was the internet and its marketing application. Tricia Ball led the conversation of the New Decade of Marketing where Kipp discussed inbound marketing, effective content creation, and the emerging marketing strategy called product-led growth. Afterward, Kipp answered questions from students, small business owners, and local government officials. When asked about marketing in the state of West Virginia and helping attract and retain young entrepreneurs, Kipp said, “West Virginia is awesome. It has so much to offer the world. It’s got four great quadrants of opportunity—two great universities, a great industrial and manufacturing worker base, supply for businesses, and great tourism. West Virginia has the opportunity to have a really remarkable next 100 years if it chooses to.”

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Martech

"In today’s market, there is a rapid shift from a sales-led growth model which is causing panic in the business space. Companies are scrambling in search of an alternative that helps them increase their bottom line in the light of this switch.However, some companies are still killing it, posting amazing and mind-numbing returns, in some cases up to 20% Year-on-Year increase in ROI.The question is, what do all these companies have in common? Straight answer: A tested and trusted product-led growth model that has given them a strategic competitive edge, increased brand awareness, marketplace authority, as well as massive growth. These companies post thanks to a working Product-led Growth Model.So what exactly is Product-led Growth, and why is it important to your business? Join us as we answer these questions and many more on the webinar, ""The Definitive Guide to Product Led Growth.""Session Highlights :*What we believe Netcore about product-led growth*Fallacies about product-led growth*Discussion about bad experiences overcome by PLG*Companies killing it with product-led growth*Manifestation of PLG in the company*Becoming product-led growth with Tools to achieve this*Which one of these tools have worked for you the most and how do you become product-led?*Netcore solutions help brands for PLG*eBook of PLG"