While it’s not a presidential election year, there are still plenty of other races that lend themselves to political ad spending. Last year, it was projected that the 2022 political cycle would see $8.9 billion in political ad spending. This nearly matches 2020’s cycle – the highest spending political advertising cycle of all time.
In the midst of many ads in favor of political advertisers, it’s important to look at the different available channels your brand can utilize to avoid getting lost in the chaos. Relying on TV and online advertising alone can make your brand vulnerable to losing impressions since political ads have recently turned to the digital space as their primary advertising space. Luckily, there are other methods to stand out, get your messaging where it needs to go, and capture your audience’s attention.
Direct Mail Capabilities
If you’re not familiar with direct mail advertising, it can be a game …