Some tools let you do simple A/B tests. But what if you need to measure larger, more strategic questions?
It’s quite common that a client will come to us at Optimove with any of the following questions:
- Should I increase my customer communications?
- If I increase my communication frequency, will I yield better results?
- Can I reactivate more customers by leading with – or by saving my best promotion for last?
- Etc., etc…
While many of us are familiar with simple A/B testing to optimize content or email subject lines, it’s the larger, more strategic questions that are challenging to test and measure.
That’s why today we’re going to focus on the fundamentals to do just that.
Start now with the mini-workshop or read the transcript just below it:
1. Test similar player groups
To make sure you are comparing apples to apples; it’s important you have similar customer mixes so that you can attribute the success to what has changed rather than …