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Social Media Marketing

Connecting With Small Shareholders Remains a Challenge for Companies [Video]

A year after the meme-stock frenzy took off, many companies continue to struggle to connect with the small investors who collectively showed how they can take share prices for a wild ride.

Executives are turning to new methods, such as tools that analyze reams of data and social-media platforms, to determine just who their small investors are and how to reach them, while also using traditional approaches like shareholder letters and meetings. But with individual investors growing in number and scattered across the country or even the world, connecting with them can be much more difficult than communicating with institutional investors.

Companies say it is important to know who these shareholders are and what they plan to do with their investments. Engaging with them can help keep them as investors and attract new ones, especially as some have ventured into stock options and other asset classes like cryptocurrencies and nonfungible …

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Social Media Marketing

Key Principles of Social Media Marketing Starring Tony Restell [Video]

Welcome to another episode of FCMO Marketing Leadership for Investors in Business and Today we are joined by Tony Restell. He is the founder of Social-hire, A social media agency. He has gained expertise in small business marketing, lead generation, recruitment marketing and social selling. Background Tony Restell started his career with cold calling and door-to-door selling in the United States. He has been a strategy consultant for many years. He then went into businesses that soon got him interested in digital marketing. The principles of social selling. Tony specified the two broad approaches for social selling: Building up a massive presence by publishing content on social media platform to be repeatedly seen by your ideal clients. It helps build a connection with the audience to bring the desired result. Concentrate on the pool of people that you want to build relationships with. You must establish relationships with key executives or the right decision makers each quarter to get enough meetings and turn that into business for you. It’s a numbers game, and it would be best if you start conversations with many of your ideal prospects during a quarter to get the number of meetings and, ultimately, the number of sales. Tony Restell stated that you have got to create different audiences and put a budget behind testing each of those audiences to find out about the most responsive ones. This needs a massive marketing budget. People with smaller businesses focus on getting results on social media without a colossal advertising budget. They need to test run ten different images or ten different videos because, one of them will perform several times better than the other. Then comes the call to action in your adverts and how you manage it. B2B social media strategy for lead generation Talking about business-to-business approaches, everything we do on any social media sites gets amplified if people engage with it. LinkedIn is the best-known platform for building professional relationships and it is imperative to have the list of an ideal audience who you will benefit from what you share on the it. Tony gets a real buzz from helping small businesses and recruitment teams build their social media presence and start seeing tangible business results within 90 days. To know more about his exclusive experience, tune into the Podcast. We would love to hear your feedback, questions and discussions. This podcast is dedicated to anybody who wants to explore topics critical to the growth and development of a business. If you’d like to be featured as a guest to share your story and experiences, please contact us at: https://www.linkedin.com/in/dudley-peacock. Visit our website for more episodes https://marketingleadership.co.uk/. Follow our YouTube and Spotify channels to be updated on new episodes each week. LINKS: http://mergerintegration.co.uk https://marketingleadership.co.uk/ http://www.skilfulpursuit.com

Categories
Social Media Marketing

Social Media Marketing Tips for Hotel | 7.Avoid the Temptation to Post Too Much #trending1 #trending [Video]

Follow Hospitality Tip Of The Day "Learn More Grow More" on Instagram and LinkedinInstagram :- https://www.instagram.com/hospitalitytipoftheday/Linked In :- https://www.linkedin.com/company/future-of-hospitalityTweeter:- https://twitter.com/hospitalitytip1USEFULL REASNABLE E-BOOK FOR HOTELIERS.Hotel Front Office S.O.P(Standard Operating Procedure): Room Division S.O.P https://lnkd.in/ehmeQ6AfHotel Front Office Communication Guide : Hotel Front Office Communication S.O.P https://lnkd.in/eSzjamKkHOTEL HOUSEKEEPING STANDARD OPERATING PROCEDURES (English Edition) https://lnkd.in/eACx6Q5iFRONT OFFICE S.O.P https://www.amazon.in/Hotel-Office-St...#hospitality #hotel #hotelier #hospitalitytip #hospitalitytipoftheday #yshorts #yshort #youtubeshort #youtubeshorts #youutbe #nominations #industryleaders #awards #awardsceremony #Brandbuiding #Corporateshoot #entrepreneurship #HR #Humanresource #Hospitalitylife #responsibility #success #trending #trendingshorts #hotel #hotels #hospitality #hospitalitytipoftheday #frontoffice #hotelindustries #ihm #hotelmanagement #youtube #india #ids