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Martech

Southeast Asia 2022 – Goal based Customer Journey orchestration for Banking -Soshala Vidanapathirana [Video]

Organizations have organically grown over the years and brought in many ad-tech and martech capabilities to deliver the best experience for their customers. Yet we find it difficult to strategies and engage in a cohesive way across channels and fail to delight the customer. In this session we will introduce how organizations can leverage the existing ad-tech and martech stack to create and execute real-time customer Journeys, maximizing engagement across various demographic cohorts.Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/

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Martech

What’s Wrong With Web2? [Video]

Let’s chat about why web2 has problems like monopolies, data mining, and inefficient energy usage. When the web began it offered the promise of connecting people and information around the world, but it’s become a place where just a few companies control access, users are spied on and resources are wasted. What happened? Can it be fixed?Research & Attribution:https://www.popsci.com/technology/big-tech-javascript-spy-tool/https://www.vox.com/2018/4/20/17254312/facebook-shadow-profiles-data-collection-non-users-mark-zuckerberghttps://videoweek.com/2017/12/14/ad-tech-collects-72-million-data-points-on-the-average-american-child-by-age-13/🎆FOLLOW US🎆Web3WgTwitter: https://twitter.com/web3wgTiktok: https://www.tiktok.com/@web3wgInstagram: https://www.instagram.com/web3wgAmy JamesTwitter: https://twitter.com/amyofalexandriaInstagram: https://www.instagram.com/amyofalexandriaWeb3 Working Group is a nonprofit organization in the process of applying for 501(c)(3) status. Our purpose is to educate about web3 infrastructure and how it’s distinct from financial services in the cryptocurrency industry. We educate about how web3 infrastructure will decentralize the web and permanently restore user control of cyberspace, replacing centralized control with transparent and permissionless protocols through incentives aligned with users. See more at www.web3wg.org

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Marketing Automation Martech

B2b Marketing Automation System B2b Marketing Automation Tools [Video]

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